“In Virginia, high school football is a way of life. It’s bigger than Christmas Day.” ~ Sheryl Yoast, Remember The Titans
This fall, replace “In Virginia” with “For Erie media.”
Erie’s newspaper, television and radio stations are attacking tonight’s launch of the high school football season with an unprecedented investment of resources.
Actually, the work started months ago, as the Erie Times-News sports and special project divisions joined forces on the 112-page Kickoff magazine. Billed as “packed with information on each team in D-10 and McDowell, the first-of-its-kind publication promises to fulfill every District 10 football junkie’s needs!” Ingeniously, the magazine is being distributed far beyond the newspaper’s normal delivery footprint at Country Fair stores and costs $5.00. There is even a Facebook fan page of the mag.
So that regular subscribers don’t feel left out, the ETN on Thursday published their special high school football preview issue of the weekly Varsity tabloid, with another 48 pages of schedules, rankings and predictions. All of this data is also available on GoErie.com, where they will again provide ongoing scores and commentary Friday nights via their live blog, on the Varsity page of the site.

September 3rd, 2010
joel 
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Deep Background for July 25-31, 2010
Andrew Breitbart and his extensively edited YouTube video of Shirley Sherrod is the latest example of social media leading the “old” media around by the nose. Maybe it’s because of the mixing of entertainment into the newscast, or the budget cutbacks of real journalists, or even an inferiority complex and envy of the new viral media, but major vetting procedures were missed this week in the rush to judgment by Fox and the government. A whole lot of people messed up.
In Erie, its cutbacks and the economy which causes us to endure less than stellar picture quality from our TV stations, the same DJ voicetracking on multiple radio stations of different formats, and single reporters covering the entire local beat on the weekends for the newspaper. Lots of opportunities for messing up.
We can’t go back to the old days, but as media consumers we can demand better. Let your voice be heard hear on this open forum; leave a comment below, send me an e-mail or Tweet (don’t forget to follow @pressandtower).
Embrace the chaos!