Posts Tagged ‘WXTA’

Star 104 goes super nova in Erie Spring radio ratings

WRTS/Star 104

It’s got to be one of the biggest Top 40 stations in the country.

According to the recently released Spring 2010 Arbitron ratings for Erie, the nearly 18 percent share of the Erie radio audience that WRTS/Star 104 enjoys at any given part of the day means that if you were to pile all those people into one place it would be the equivalent of the population of a decent sized city all jumping up and down to The Black Eyed Peas. Star definitely benefited from the sheer depth of great Top 40 songs currently in rotation. Erie has gone GaGa for the Lady, the glam of Adam Lambert, and the Gurls of California.

In fact, market watchers tell me that Star 104 has reached audience Nirvana with its “skew graph.” Connoisseur Media’s WRTS scored nearly the same percentage of adult listeners in each demographic slice, meaning that it’s the station that Grandma, Mom, and Sissy can agree on. Most Erieites listen to Star and another station; from Bob to Z.

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Fall ratings: Connoisseur strengthens Erie radio domination

The twice yearly ratings horse race between Star 104 and Classy 100 has turned into a yawner.

The Fall 2009 Arbitron ratings released Friday afternoon confirms the amazingly strong hold that the Connoisseur Media cluster has over Erie radio listeners. Although it’s lead 12+ has softened, WRTS/Star 104 continues as Erie’s most listened to broadcast radio station. Meanwhile the flagship station for the Citadel group in Erie, WXKC/Classy 100 has continued its slide in share of audience over at least five books to be ranked fourth.

The big winner of the Fall was WTWF/93.9 The Wolf who garnered their best book ever, good for second place. Rounding out Connie Media’s top stations was WXBB/Bob FM, who scored their best book since they debuted in 2007.

Been a long time since we rock and rolled the ratings. WRKT/Rocket 101 and WQHZ/Z-102.3 have taken what was 17 shares of listenership two years ago and grinded it down to 11. It looks like Rocket especially hasn’t put the jets onto expanding its base.

As far as AM goes…simply, nothing to see here. While AM stations crush their competition in the markets surrounding us in ratings and billing, our offerings have received no investment from their owner companies and so they got what they paid for.

Finally, the third biggest jump up came from my alma mater WCTL, who scored their best book in memory and is knocking on the door of once-prominent WXTA/Country 98.

You can see all the hard numbers at AllAccess.com (registration required).

Classy’s parent files bankruptcy

As reported by AllAccess.com this afternoon:

CITADEL BROADCASTING, the nation’s third biggest radio broadcaster has indeed filed for bankruptcy in NEW YORK on SUNDAY (12/20), by filing a voluntary petition with the bankruptcy court.

The bankruptcy filing, as ALL ACCESS first reported earlier this month (NET NEWS 12/10), is a pre-arranged deal with lenders to swap debt for equity and will reduce CITADEL’s debt load to about $762.5 million.

The filing lists assets of $1.4 billion weighed down under $2.5 billion in debt. A huge, unserviceable debt and interest payment was due on JANUARY 15, 2010, which forced the Chapter 11 filing.

Citadel owns WXKC (Classy 100), WXTA (Country 98), WQHZ (Z-102), and WRIE (ESPN Radio) in Erie.

Deep Background for November 15-21, 2009

Whispers became a shout this week as executives at Citadel Broadcasting are indicating that they may have to go Chapter 11 ahead of a scheduled January debt payment that the owners of WXKC, WXTA, WQHZ, and WRIE don’t have. To hear Jerry Del Colliano of Inside Music Media talk, there could be consequences for the last remaining local morning show in the group: The Breakfast Club.

For me, I think it would be crazy for Citadel to gore their only real cash cow, Classy 100. But a note of appreciation for Chuck and Brenda to the station would be timely.

I just sounded off, how about you? What’s your take on this challenging media environment? Did you spend any funny money on last week’s ETN millionaire auction? What’s the latest scoop at your media outlet? For all this and more, this open forum is our sounding board.

You can leave a comment, e-mail me at joel@nataliemedia.com or tweet@pressandtower.

Embrace the chaos!

P&T: the first year

We got our HDTV, and our visit from Ty…along with pain and heartache.

PressandTower Screen Shot

First Press and Tower Post-Sept. 2008

Today marks the one-year anniversary of the launch of this web community devoted to Erie media. Over these last twelve months, through 271 posts, 1,803 approved comments in 12 categories ranging from traditional to new media, we covered the few highs and many lows of a devastating year for local and national media.

First the high notes. This community is a bountifully generous one, and the story that generated the most reaction of a positive nature was our coverage of the Extreme Makeover: Home Edition build of a home for East Erie resident Clara Ward. Our daily posts, live blog, video, and audio podcasts gave P&T readers an inside view of what it takes to not only build a 3500 square foot home in less than seven days, but to also shoot a one or two hour network reality television show in the process.

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The Feed for the Weekend of Feb. 28th & March 1st

  • Classy 100 parent to be delisted: Citadel Broadcasting Corp., the group owner of WXKC, WXTA, WQHZ, and WRIE will be delisted from the New York Stock Exchange this week, according to AllAccess.com. Citadel will be become an “over-the-counter” stock with a new symbol to be determined. The stock has been trading over 30 days at under $1 and the market cap is under $75 million, both conditions for trading on The Big Board. CDL closed down a nickel Friday, to 0.09, dropping its market cap to $24.30M.
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Star 104, Connie Media dominate Fall 2008 book

In one of most lopsided ratings outcomes since corporations took over most of Erie radio, WRTS/Star 104 and Connoisseur Media emerged with a much greater share of audience than rival WXKC/Classy 100 and Citadel Communications.

As part of a near Connoisseur sweep of the top 5 slots in the Erie radio ratings, WRTS increased their average share by 40 percent, beating WXKC by almost six share points. The rest of the top five were WRKT/Rocket 101 at #3, WTWF/93.9 The Wolf at #4, and WXBB/Bob-FM 94.7 fifth.
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