Posts Tagged ‘WXKC’

Star 104 goes super nova in Erie Spring radio ratings

WRTS/Star 104

It’s got to be one of the biggest Top 40 stations in the country.

According to the recently released Spring 2010 Arbitron ratings for Erie, the nearly 18 percent share of the Erie radio audience that WRTS/Star 104 enjoys at any given part of the day means that if you were to pile all those people into one place it would be the equivalent of the population of a decent sized city all jumping up and down to The Black Eyed Peas. Star definitely benefited from the sheer depth of great Top 40 songs currently in rotation. Erie has gone GaGa for the Lady, the glam of Adam Lambert, and the Gurls of California.

In fact, market watchers tell me that Star 104 has reached audience Nirvana with its “skew graph.” Connoisseur Media’s WRTS scored nearly the same percentage of adult listeners in each demographic slice, meaning that it’s the station that Grandma, Mom, and Sissy can agree on. Most Erieites listen to Star and another station; from Bob to Z.

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Fall ratings: Connoisseur strengthens Erie radio domination

The twice yearly ratings horse race between Star 104 and Classy 100 has turned into a yawner.

The Fall 2009 Arbitron ratings released Friday afternoon confirms the amazingly strong hold that the Connoisseur Media cluster has over Erie radio listeners. Although it’s lead 12+ has softened, WRTS/Star 104 continues as Erie’s most listened to broadcast radio station. Meanwhile the flagship station for the Citadel group in Erie, WXKC/Classy 100 has continued its slide in share of audience over at least five books to be ranked fourth.

The big winner of the Fall was WTWF/93.9 The Wolf who garnered their best book ever, good for second place. Rounding out Connie Media’s top stations was WXBB/Bob FM, who scored their best book since they debuted in 2007.

Been a long time since we rock and rolled the ratings. WRKT/Rocket 101 and WQHZ/Z-102.3 have taken what was 17 shares of listenership two years ago and grinded it down to 11. It looks like Rocket especially hasn’t put the jets onto expanding its base.

As far as AM goes…simply, nothing to see here. While AM stations crush their competition in the markets surrounding us in ratings and billing, our offerings have received no investment from their owner companies and so they got what they paid for.

Finally, the third biggest jump up came from my alma mater WCTL, who scored their best book in memory and is knocking on the door of once-prominent WXTA/Country 98.

You can see all the hard numbers at AllAccess.com (registration required).

Poll: Who will survive until 2020?

P&T readers tend to have a love/hate relationship with radio stations that offer the all-Christmas formats during the holidays. In our poll, the same percentage said that they were more likely as said “less likely” to go to a “Holly, Jolly”-formatted station.

As I said yesterday, the “aughts” has been a tumultuous decade for media, even locally. Remember it was nearly  ten years ago when Myron Jones sold Jet-FM and Froggy to Next Media, ending local control. And then we truly became a one-newspaper-town in September 2000, as the long and painful process of merging the Morning News and Erie Daily Times came to fruition. Of course, P&T has covered extensively the merger of the WICU and WSEE newsrooms this past June.

Even with all that change, we have not seen a media outlet go dark since the Daily Times stopped landing on our stoop in the afternoon sun. Since World War II, that’s the only major media stream to stop cold: every licensed radio and television station continues to operate with FCC authority, and the Times Publishing  Co. still delivers seven days a week.

So my question to you is, will that be the case in the next ten years? Will we actually lose media streams, or will they morph to an online presence and dump their transmitters or presses? Honestly, the question makes me shiver, but it is worth the ask.

On a scale from 1 to 5, will the current traditional Erie media streams (newspaper, TV, radio) exist in ten years?

  • 2 - It's not likely (49%, 21 Votes)
  • 4 - I think so (19%, 8 Votes)
  • 1 - Not a chance (16%, 7 Votes)
  • 3 - I'm not sure (12%, 5 Votes)
  • 5 - Absolutely (4%, 2 Votes)

Total Voters: 43

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Classy’s parent files bankruptcy

As reported by AllAccess.com this afternoon:

CITADEL BROADCASTING, the nation’s third biggest radio broadcaster has indeed filed for bankruptcy in NEW YORK on SUNDAY (12/20), by filing a voluntary petition with the bankruptcy court.

The bankruptcy filing, as ALL ACCESS first reported earlier this month (NET NEWS 12/10), is a pre-arranged deal with lenders to swap debt for equity and will reduce CITADEL’s debt load to about $762.5 million.

The filing lists assets of $1.4 billion weighed down under $2.5 billion in debt. A huge, unserviceable debt and interest payment was due on JANUARY 15, 2010, which forced the Chapter 11 filing.

Citadel owns WXKC (Classy 100), WXTA (Country 98), WQHZ (Z-102), and WRIE (ESPN Radio) in Erie.

Poll: are you listening to all-Christmas radio?

If the Press and Tower poll is any indication, Erie’s Clara Ward story on Extreme Makeover: Home Edition which aired on WJET/ABC last night got a huge share in the Erie DMA. Our poll had 7 of 10 of respondents definitely or possibly watching the two-hour tear-jerking special.

Both WXKC/Classy 100 and WCTL 106.3 have exchanged their regular music  rotations for all-Christmas since at least Black Friday. I personally love it…but what about you?

Are you more or less likely to listen to an all-Christmas radio station?

  • Definately more likely (39%, 11 Votes)
  • Less likely for sure (39%, 11 Votes)
  • About the same (22%, 6 Votes)

Total Voters: 28

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Deep Background for November 15-21, 2009

Whispers became a shout this week as executives at Citadel Broadcasting are indicating that they may have to go Chapter 11 ahead of a scheduled January debt payment that the owners of WXKC, WXTA, WQHZ, and WRIE don’t have. To hear Jerry Del Colliano of Inside Music Media talk, there could be consequences for the last remaining local morning show in the group: The Breakfast Club.

For me, I think it would be crazy for Citadel to gore their only real cash cow, Classy 100. But a note of appreciation for Chuck and Brenda to the station would be timely.

I just sounded off, how about you? What’s your take on this challenging media environment? Did you spend any funny money on last week’s ETN millionaire auction? What’s the latest scoop at your media outlet? For all this and more, this open forum is our sounding board.

You can leave a comment, e-mail me at joel@nataliemedia.com or tweet@pressandtower.

Embrace the chaos!

Poll: will you participate in a media fundraiser?

We have our winner from our two-week long poll of the most listened to radio morning shows by our Press and Tower readers. It’s WQLN and Morning Edition, as 12% of our poll respondents said that they listened to most in the past week. Runners up included WERG, WXKC, and WJET all with 9% of the votes cast.

This is the time for bell ringing, non-perishable food item gathering, coat collecting, and turkey-dropping. The Erie media gets involved with helping our fellow man during the holidays, and we want to know if you will be getting into the spirit too.

Will you be participating in a media fundraiser during the holidays?

  • No (64%, 14 Votes)
  • Yes (27%, 6 Votes)
  • Maybe (9%, 2 Votes)

Total Voters: 22

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