Posts Tagged ‘WXBB’

Fall ARB: Erie radio market tightens

January 24th, 2012 joel
WJET

WJET-AM up in the Fall 2011 ratings

Fall 2011 radio ratings released Tuesday show a diversification of listeners among Erie stations, with all but one of the subscribing Connoisseur Media stations losing shares.

Arbitron, the media measurement company, made only Connoisseur’s 12+ shares public today, as the other local stations do not subscribe to the service.

What we do know is that FM standard bearers WRTS (Star 104), WXBB (Bob FM), and WRKT (Rocket 101) all experienced their lowest shares in four books, with only WJET-AM recovering from a spring ratings dip. The final station in the cluster WFNN did not show once again.

Although it’s difficult to analyze trends when you are looking at less than half of the listening, it is easy to gather that beyond the trend to listen to sources off the dial, there are now more choices on the dial that are competing for time spent listening. Add to it the nearly non-existent promotional and advertising budgets, and your product will lose market share.

As we get more information on the lay of the land in radio, we will share in an appropriate manner.

You can see the rankers at AllAccess.com (registration required).

Posted in Radio Tags: , , , , , , , , No Comments »

Star 104 goes super nova in Erie Spring radio ratings

August 25th, 2010 joel

WRTS/Star 104

It’s got to be one of the biggest Top 40 stations in the country.

According to the recently released Spring 2010 Arbitron ratings for Erie, the nearly 18 percent share of the Erie radio audience that WRTS/Star 104 enjoys at any given part of the day means that if you were to pile all those people into one place it would be the equivalent of the population of a decent sized city all jumping up and down to The Black Eyed Peas. Star definitely benefited from the sheer depth of great Top 40 songs currently in rotation. Erie has gone GaGa for the Lady, the glam of Adam Lambert, and the Gurls of California.

In fact, market watchers tell me that Star 104 has reached audience Nirvana with its “skew graph.” Connoisseur Media’s WRTS scored nearly the same percentage of adult listeners in each demographic slice, meaning that it’s the station that Grandma, Mom, and Sissy can agree on. Most Erieites listen to Star and another station; from Bob to Z.

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Posted in Radio Tags: , , , , , , , , , , , , , , , , , 5 Comments »

Poll: what type of new radio station would you like for Erie?

August 23rd, 2010 joel

Last time we polled our readers about their Facebook habits. Perhaps the most alarming statistic was that over one-third of our poll respondents don’t do Facebook (I’m just glad they read blogs!). Some 43% said that they only allow real-life current and former friends and acquaintances to be Facebook friends. Nobody said that they had an totally open Facebook friend policy.

This week we will be talking about the latest Erie radio ratings, and in one of my conversations with those who watch the local radio market was the fact that there has been no station format changes in the past few years. The climate has stayed the same since the big BOB launch that replaced the old Froggy 94.

Without stating an opinion that we are due for somebody to flip formats, let’s ask the question about the kind of new station you would like to listen to. The format designations below are from AllAccess.com. If you want to add another, leave a note in the comments and I’ll add it to the poll. Only one vote each please.

If an Erie radio station was considering a format flip, what kind of new station would you like to listen to?

  • Alternative (Linkin Park, Amberlin, Jimmy Eat World) (24%, 18 Votes)
  • I don't know/don't care (14%, 10 Votes)
  • Triple A (Sheryl Crow, Jack Johnson, Tom Petty & the Heartbreakers) (12%, 9 Votes)
  • Oldies (11%, 8 Votes)
  • News/Talk/Sports (9%, 7 Votes)
  • Nostalgia/Easy Listening (9%, 7 Votes)
  • Urban/UAC (Chris Brown, Drake, Monica) (9%, 7 Votes)
  • Contemporary Christian/Religious (Chris Tomlin, Newsboys, Mercy Me) (3%, 2 Votes)
  • Hot-Modern-Adult Contemporary (Train, Lady Antebellum, Colbie Caillat) (3%, 2 Votes)
  • Top 40/Rhythmic-Crossover (Usher, Enrique Iglesias, B.O.B.) (1%, 1 Votes)
  • Top 40/Mainstream (Eminem, Katy Perry, Adam Lambert) (1%, 1 Votes)
  • Rock (Ozzy Osborne, Alice In Chains, Godsmack) (1%, 1 Votes)
  • Country (Keith Urban, Rascal Flatts, Kenny Chesney) (1%, 1 Votes)
  • Jazz (2%, 0 Votes)

Total Voters: 74

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Posted in Polls Tags: , , , , , , 34 Comments »

Dymond to take over Connoisseur/Erie

March 26th, 2009 joel

Connoisseur has named a replacement for ousted GM Dave Calabrese. From their corporate website:

Westport, CT – Nancy Dymond has been named Market Manager of Connoisseur Media’s Erie operation. Dymond will be responsible for Connoisseur’s market-leading group – WRTS (Star 104), WRKT (Rocket 101), WXBB (Bob), WTWF (The Wolf), WJET-AM and WFNN-AM.

Dymond has over 25 years of experience in radio sales and management. She has had a tremendous track record over the years as Vice President/General Manager for Fritz Broadcasting in Saginaw and Lansing Michigan, Cumulus Media in Flint Michigan, and as Director of Sales for Radio One in Detroit.

“It will be exciting working with such great stations and a company that believes in ‘good radio’ and serving the community”. I look forward to the challenge”, said Dymond.

Dymond will be taking over Erie’s most successful radio stations, such as the 50,000 watt powerhouse STAR 104. In the Fall Arbitron, Connoisseur Media’s 4 FM properties finished #1, #2, #3, and #4 with Adults 25-54 M-Sun 6a-12a.

“We are fortunate to have someone like Nancy leading our operation in Erie. She is a real radio pro. I’m confident she will continue to build upon our success,” said David Bevins, Connoisseur Media’s VP of Operations.

Connoisseur Media is headquartered in Westport, CT. In addition to Erie, the Company owns or operates radio stations in Billings (MT), Bismarck (ND), Bloomington (IL), Des Moines (IA), Huntington (WV), Omaha (NE), Rapid City (SD), and Wichita (KS).

Let’s hope Ms. Dymond finds Erie’s advertising climate as or more hospitable than Flint’s. Welcome Nancy!

Posted in Radio Tags: , , , , , , , , , 2 Comments »

Star 104, Connie Media dominate Fall 2008 book

January 30th, 2009 joel

In one of most lopsided ratings outcomes since corporations took over most of Erie radio, WRTS/Star 104 and Connoisseur Media emerged with a much greater share of audience than rival WXKC/Classy 100 and Citadel Communications.

As part of a near Connoisseur sweep of the top 5 slots in the Erie radio ratings, WRTS increased their average share by 40 percent, beating WXKC by almost six share points. The rest of the top five were WRKT/Rocket 101 at #3, WTWF/93.9 The Wolf at #4, and WXBB/Bob-FM 94.7 fifth.
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Posted in Radio Tags: , , , , , , , , , , , , , 17 Comments »

Dateline: New York City

December 28th, 2008 joel

I’m writing this post from the footprint of News4NewYork, the YES network, and the New York Times. Some random media observations from the NYC metro:

  • Newspapers still rule: NYC continues to be a four newspaper town (plus all of the specialty and suburban papers). As I was sitting on the subway and commuter train many folks had their noses in their newspapers. The Daily News emblazons the fact that they boast 2.6 million readers each day. My brothers-in-law are dependent on their home-delivered papers: one the Newark Star-Ledger and the other the Bergen Record. I don’t know if they are making any money, but the newspaper’s portability and reliability fits the metro lifestyle.

    • (more…)

Posted in From The Editor Tags: , , , , , , , , , 2 Comments »

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