Posts Tagged ‘WRTS’

Fall ARB: Erie radio market tightens

January 24th, 2012 joel
WJET

WJET-AM up in the Fall 2011 ratings

Fall 2011 radio ratings released Tuesday show a diversification of listeners among Erie stations, with all but one of the subscribing Connoisseur Media stations losing shares.

Arbitron, the media measurement company, made only Connoisseur’s 12+ shares public today, as the other local stations do not subscribe to the service.

What we do know is that FM standard bearers WRTS (Star 104), WXBB (Bob FM), and WRKT (Rocket 101) all experienced their lowest shares in four books, with only WJET-AM recovering from a spring ratings dip. The final station in the cluster WFNN did not show once again.

Although it’s difficult to analyze trends when you are looking at less than half of the listening, it is easy to gather that beyond the trend to listen to sources off the dial, there are now more choices on the dial that are competing for time spent listening. Add to it the nearly non-existent promotional and advertising budgets, and your product will lose market share.

As we get more information on the lay of the land in radio, we will share in an appropriate manner.

You can see the rankers at AllAccess.com (registration required).

Posted in Radio Tags: , , , , , , , , No Comments »

Get ready for Rocket 105

December 10th, 2011 joel

As noted in the Facebook group, “We rocked Erie in the 20th Century!”, on Tuesday, Connoisseur Media of Erie received a Construction Permit from the FCC for a Minor Change of facilities to move WRKT/North East (Rocket 101) from 100.9 to 104.9 FM. They will also put their antenna on the WRTS tower in Greene Township with a full Class B1 non-directional signal 15 miles closer to the city of Erie from their current tower site in Ripley, NY.

This huge move comes in the middle of a timeline of major changes to the landscape of the FM dial that began in late 2011 with the move-in of Family Life Network’s WCGM, with a Class A signal on 102.7 that moved from Clarendon to Wattsburg. They continue into the new year with the launch of First Channel Communications 92.7/Lawrence Park sometime in 2012. Finally, Family Life has a CP for Gannon WERG’s old 89.9 frequency, now permitted for Cambridge Springs, with a tower location in Edinboro.

Of course, with all but one of these new frequencies is the strong certainty of format. Rocket will be classic rock, and FLN will continue its light contemporary Christian and talk format. What we are  uncertain on but have a good hunch is the format for the 92.7 station. The lead format horse in that derby is a direct CHR/Top 40 competitor to Star 104.

We’ll keep listening for details on all these upcoming changes to a radio near you.

Posted in Radio Tags: , , , , , , , , , , 7 Comments »

Seacrest to come to Star 104

August 17th, 2011 joel

Starting Monday, one of the most recognizable personalities in broadcasting will have a home in Erie, PA. WRTS/Star 104 will begin airing On Air with Ryan Seacrest in the 10:00 AM to 2:00 PM slot. Here’s the release:

Joe Jonas with Ryan Seacrest

Seacrest will focus on all aspects of the entertainment industry, highlighting and interviewing top talent from the worlds of music, film and television.  In addition, listeners can visit www.RyanSeacrest.com to interact and connect with the show and get their daily entertainment and lifestyle news.  The site also features photos, videos and social networking.

Operations Manager for Connoisseur Media, Joe Lang said, “Star is committed to playing the best music everyday with the most recognizable personalities and there’s no bigger name than Ryan Seacrest to deliver all the pop culture news to Star 104.  He has his finger on the pulse of the music industry and will bring that insider information to Erie every weekday from 10 till 2.”

ABOUT RYAN SEACREST

With his thriving broadcasting career and multiple ventures, Ryan Seacrest is at the forefront of the media and entertainment industry. While hosting and producing multiple television and radio programs, building his Ryan Seacrest Productions banner (RSP) into a leading television production company, and managing myriad brand ventures, Seacrest is redefining what it means to be a successful Hollywood entrepreneur. Seacrest holds preeminent positions in broadcast television, nationally syndicated radio, local radio and cable as both a producer and on-air host. He is celebrated internationally as host of the top-rated primetime talent showcase “American Idol,” and hosts and produces E! News and its red carpet awards show coverage. He also executive produces and co-hosts “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest.” Seacrest has been nominated for an Emmy® award in the “Outstanding Host for a Reality or Reality-Competition Program” category for his work on “American Idol,” and has also hosted the live network broadcast of the Emmy® awards show. On radio, Seacrest is host of On Air with Ryan Seacrest, his market-topping #1 nationally syndicated LA morning drive-time radio show for Clear Channel’s 102.7 KIIS-FM, as well as the nationally-syndicated American Top 40 with Ryan Seacrest and On Air with Ryan Seacrest.

RSP recently produced the ABC hit show “Jamie Oliver’s Food Revolution,” and also produces the highest-rated show on the E!, “Keeping Up with the Kardashians,” as well as “Kourtney and Khloe Take Miami,” which debuted on E! in 2009. Seacrest’s ever growing brand spans beyond media with his many entrepreneurial endeavors. He has extensive deals with brand heavyweights Proctor & Gamble, Coke and Microsoft, and recently announced a strategic marketing and technology alliance with Eventful, Inc.

Originally from Atlanta, GA, Seacrest’s professional career in broadcasting began at the age of 16 when he applied for an internship at one of Atlanta’s top radio stations, WSTR-STAR 94. While working at STAR 94 he finished high school and went on to attend the University of Georgia where he majored in Journalism. Seacrest currently resides in Los Angeles, CA.

Although many will mourn the loss of another airshift that could be local to syndicated content, I think it’s a good move for Star strategically to lock-up Ryan Seacrest now before the Lawrence Park station signs on. It’s a quality show that airs everywhere and beats voice-tracking middays. It also reflects Connoissour’s willingness to invest in the product on their cash cow, since the Seacrest show is not a cheap date.

Given American Idol’s numbers here and nationwide, Erie will love Ryan Seacrest on the radio.

Posted in Radio Tags: , , , , 3 Comments »

Spring ratings prove Erie has given up on AM radio

August 5th, 2011 joel
AM radio dial

Is AM radio dead in Erie?

The Spring 2011 radio Arbitron ratings came out Thursday and WRTS (Star 104) is number one, with almost 80% more total average audience than number two WXKC (Classy 100). Shocking? No, not really.

Where I find the real shock in the fact that even though Erie is surrounded by high-billing and highly-rated AM news and talk stations in the markets in a 120 mile radius, not one AM station this book was even able to string together two shares of total audience. The once-proud roster of AM radio stations in Erie has been relegated to the cellar of the semi-annual rankings.

Don’t get me wrong; I know that the few personnel that are actually behind these stations work hard to get a product on the air. But years of neglect on the billing and promotions sides of the ledger leaves potential listeners without the knowledge about or reasons to listen to those stations.

There is only one additional interesting news item in the Spring 12+ rankers available at AllAccess.com (registration required): another strong showing by WTWF (93.9 The Wolf) have reconfirmed the station as a clear winner in the Country format battle with WXTA/Country 98, with their biggest lead to date.

The Spring book is yet another indicator that the new First Channel/Lawrence Park station would be hard-pressed not to program a direct-assault on WRTS’s Top 40 format. For even if the new 92.7 got just one-third of Star’s 12+ share, that would still put them in 7th place.

It might take the Spring 2012 numbers to really make the radio ratings book interesting reading.

Posted in Radio Tags: , , , , , , , 11 Comments »

Martin remembered by Warvel

July 29th, 2011 joel

Craig Warvel and Frank Martin - courtesy of Chris Tarbell's JET website

One of the longest and most successful teams in Erie broadcasting history was Frank Martin and Craig Warvel, who were consistently top-rated in the 1980’s and 1990’s. The partnership began on WJET-AM in 1981 and would continue through the jump to FM and the top of the ratings heap in the late 80’s and early 90’s. They finally split upon the purchase of JET and Froggy by NextMedia and Frank went on to finish his career playing the great songs of his AM days on Froggy and Warvel became solidly ensconced as the undisputed morning drive leader on Star 104. Martin and Warvel were as familiar to the families of the 80’s and 90’s and Frank as a JET Good Guy was to the generation of the 60’s and 70’s.

We are grateful that Craig Warvel shared his thoughts and memories about working with Frank Martin, who passed away on Monday at the age of 85 here on Press and Tower.

(more…)

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New heights for Star 104 in Fall radio ratings

January 25th, 2011 joel

Tuesday evening’s release of the latest ratings for Erie radio stations only tells half the story, but it is the greater half.

The ratings company, Arbitron, decided to make public only the ratings of those stations who subscribe to their service. That means for now, we can only see what happened this Fall to the stations of Connoisseur Media, including perennial powerhouse WRTS/Star 104. We have no official access to the performance of the stations of Citadel Broadcasting or any of the independent local stations.

Hits by artists like Katy Perry fuel WRTS's domination of the Erie Fall 2010 radio ratings

Star continues to ride the wave of the resurgence of pop music, but their domination of Erie indicates a total acceptance across all demographics. The 35% increase in 12+ share year over year brings WRTS’s numbers to level’s we haven’t seen in decades.

The flagship of the Connoisseur group is the biggest of many positive stories for the occupants of the those big display windows at the Boston Store. WRKT turned around their recent ratings slide to their best book in two years. In fact the only big disappointment of the six stations was at WTWF, where they lost nearly half of their average share of audience from last year. Of course we can’t compare 93.9 The Wolf with their WXTA and WGYY country competitors, since they didn’t buy the book.

Finally, will the strength of Star and Rocket finally push crosstown Citadel Broadcasting to flip their weakest property, WQHZ to go after a slice of the larger Top 40 pie that Star owns, or a flanking move to oldies or FM talk.

Keep watching this space for further ratings fallout and punditry.

Posted in Radio Tags: , , , , , , , , , , 3 Comments »

Star 104 goes super nova in Erie Spring radio ratings

August 25th, 2010 joel

WRTS/Star 104

It’s got to be one of the biggest Top 40 stations in the country.

According to the recently released Spring 2010 Arbitron ratings for Erie, the nearly 18 percent share of the Erie radio audience that WRTS/Star 104 enjoys at any given part of the day means that if you were to pile all those people into one place it would be the equivalent of the population of a decent sized city all jumping up and down to The Black Eyed Peas. Star definitely benefited from the sheer depth of great Top 40 songs currently in rotation. Erie has gone GaGa for the Lady, the glam of Adam Lambert, and the Gurls of California.

In fact, market watchers tell me that Star 104 has reached audience Nirvana with its “skew graph.” Connoisseur Media’s WRTS scored nearly the same percentage of adult listeners in each demographic slice, meaning that it’s the station that Grandma, Mom, and Sissy can agree on. Most Erieites listen to Star and another station; from Bob to Z.

(more…)

Posted in Radio Tags: , , , , , , , , , , , , , , , , , 5 Comments »
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