January 30th, 2010 
joel The twice yearly ratings horse race between Star 104 and Classy 100 has turned into a yawner.
The Fall 2009 Arbitron ratings released Friday afternoon confirms the amazingly strong hold that the Connoisseur Media cluster has over Erie radio listeners. Although it’s lead 12+ has softened, WRTS/Star 104 continues as Erie’s most listened to broadcast radio station. Meanwhile the flagship station for the Citadel group in Erie, WXKC/Classy 100 has continued its slide in share of audience over at least five books to be ranked fourth.
The big winner of the Fall was WTWF/93.9 The Wolf who garnered their best book ever, good for second place. Rounding out Connie Media’s top stations was WXBB/Bob FM, who scored their best book since they debuted in 2007.
Been a long time since we rock and rolled the ratings. WRKT/Rocket 101 and WQHZ/Z-102.3 have taken what was 17 shares of listenership two years ago and grinded it down to 11. It looks like Rocket especially hasn’t put the jets onto expanding its base.
As far as AM goes…simply, nothing to see here. While AM stations crush their competition in the markets surrounding us in ratings and billing, our offerings have received no investment from their owner companies and so they got what they paid for.
Finally, the third biggest jump up came from my alma mater WCTL, who scored their best book in memory and is knocking on the door of once-prominent WXTA/Country 98.
You can see all the hard numbers at AllAccess.com (registration required).
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