Posts Tagged ‘WRKT’

Fall ARB: Erie radio market tightens

January 24th, 2012 joel
WJET

WJET-AM up in the Fall 2011 ratings

Fall 2011 radio ratings released Tuesday show a diversification of listeners among Erie stations, with all but one of the subscribing Connoisseur Media stations losing shares.

Arbitron, the media measurement company, made only Connoisseur’s 12+ shares public today, as the other local stations do not subscribe to the service.

What we do know is that FM standard bearers WRTS (Star 104), WXBB (Bob FM), and WRKT (Rocket 101) all experienced their lowest shares in four books, with only WJET-AM recovering from a spring ratings dip. The final station in the cluster WFNN did not show once again.

Although it’s difficult to analyze trends when you are looking at less than half of the listening, it is easy to gather that beyond the trend to listen to sources off the dial, there are now more choices on the dial that are competing for time spent listening. Add to it the nearly non-existent promotional and advertising budgets, and your product will lose market share.

As we get more information on the lay of the land in radio, we will share in an appropriate manner.

You can see the rankers at AllAccess.com (registration required).

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Get ready for Rocket 105

December 10th, 2011 joel

As noted in the Facebook group, “We rocked Erie in the 20th Century!”, on Tuesday, Connoisseur Media of Erie received a Construction Permit from the FCC for a Minor Change of facilities to move WRKT/North East (Rocket 101) from 100.9 to 104.9 FM. They will also put their antenna on the WRTS tower in Greene Township with a full Class B1 non-directional signal 15 miles closer to the city of Erie from their current tower site in Ripley, NY.

This huge move comes in the middle of a timeline of major changes to the landscape of the FM dial that began in late 2011 with the move-in of Family Life Network’s WCGM, with a Class A signal on 102.7 that moved from Clarendon to Wattsburg. They continue into the new year with the launch of First Channel Communications 92.7/Lawrence Park sometime in 2012. Finally, Family Life has a CP for Gannon WERG’s old 89.9 frequency, now permitted for Cambridge Springs, with a tower location in Edinboro.

Of course, with all but one of these new frequencies is the strong certainty of format. Rocket will be classic rock, and FLN will continue its light contemporary Christian and talk format. What we are  uncertain on but have a good hunch is the format for the 92.7 station. The lead format horse in that derby is a direct CHR/Top 40 competitor to Star 104.

We’ll keep listening for details on all these upcoming changes to a radio near you.

Posted in Radio Tags: , , , , , , , , , , 7 Comments »

New heights for Star 104 in Fall radio ratings

January 25th, 2011 joel

Tuesday evening’s release of the latest ratings for Erie radio stations only tells half the story, but it is the greater half.

The ratings company, Arbitron, decided to make public only the ratings of those stations who subscribe to their service. That means for now, we can only see what happened this Fall to the stations of Connoisseur Media, including perennial powerhouse WRTS/Star 104. We have no official access to the performance of the stations of Citadel Broadcasting or any of the independent local stations.

Hits by artists like Katy Perry fuel WRTS's domination of the Erie Fall 2010 radio ratings

Star continues to ride the wave of the resurgence of pop music, but their domination of Erie indicates a total acceptance across all demographics. The 35% increase in 12+ share year over year brings WRTS’s numbers to level’s we haven’t seen in decades.

The flagship of the Connoisseur group is the biggest of many positive stories for the occupants of the those big display windows at the Boston Store. WRKT turned around their recent ratings slide to their best book in two years. In fact the only big disappointment of the six stations was at WTWF, where they lost nearly half of their average share of audience from last year. Of course we can’t compare 93.9 The Wolf with their WXTA and WGYY country competitors, since they didn’t buy the book.

Finally, will the strength of Star and Rocket finally push crosstown Citadel Broadcasting to flip their weakest property, WQHZ to go after a slice of the larger Top 40 pie that Star owns, or a flanking move to oldies or FM talk.

Keep watching this space for further ratings fallout and punditry.

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Star 104 goes super nova in Erie Spring radio ratings

August 25th, 2010 joel

WRTS/Star 104

It’s got to be one of the biggest Top 40 stations in the country.

According to the recently released Spring 2010 Arbitron ratings for Erie, the nearly 18 percent share of the Erie radio audience that WRTS/Star 104 enjoys at any given part of the day means that if you were to pile all those people into one place it would be the equivalent of the population of a decent sized city all jumping up and down to The Black Eyed Peas. Star definitely benefited from the sheer depth of great Top 40 songs currently in rotation. Erie has gone GaGa for the Lady, the glam of Adam Lambert, and the Gurls of California.

In fact, market watchers tell me that Star 104 has reached audience Nirvana with its “skew graph.” Connoisseur Media’s WRTS scored nearly the same percentage of adult listeners in each demographic slice, meaning that it’s the station that Grandma, Mom, and Sissy can agree on. Most Erieites listen to Star and another station; from Bob to Z.

(more…)

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Fall ratings: Connoisseur strengthens Erie radio domination

January 30th, 2010 joel

The twice yearly ratings horse race between Star 104 and Classy 100 has turned into a yawner.

The Fall 2009 Arbitron ratings released Friday afternoon confirms the amazingly strong hold that the Connoisseur Media cluster has over Erie radio listeners. Although it’s lead 12+ has softened, WRTS/Star 104 continues as Erie’s most listened to broadcast radio station. Meanwhile the flagship station for the Citadel group in Erie, WXKC/Classy 100 has continued its slide in share of audience over at least five books to be ranked fourth.

The big winner of the Fall was WTWF/93.9 The Wolf who garnered their best book ever, good for second place. Rounding out Connie Media’s top stations was WXBB/Bob FM, who scored their best book since they debuted in 2007.

Been a long time since we rock and rolled the ratings. WRKT/Rocket 101 and WQHZ/Z-102.3 have taken what was 17 shares of listenership two years ago and grinded it down to 11. It looks like Rocket especially hasn’t put the jets onto expanding its base.

As far as AM goes…simply, nothing to see here. While AM stations crush their competition in the markets surrounding us in ratings and billing, our offerings have received no investment from their owner companies and so they got what they paid for.

Finally, the third biggest jump up came from my alma mater WCTL, who scored their best book in memory and is knocking on the door of once-prominent WXTA/Country 98.

You can see all the hard numbers at AllAccess.com (registration required).

Posted in Radio Tags: , , , , , , , , , , 13 Comments »

Spring ARB: Star increases lead over Classy

August 11th, 2009 joel

Connoisseur Media continued its position at the top of the Erie radio ratings, with their flagship CHR WRTS (Star 104) increasing the total audience lead that they hold over Citadel Broadcasting‘s AC WXKC (Classy 100) by a half-share in the Spring 2009 ratings just released by Arbitron.

In fact, none of the stations in the Citadel stable increased their share of the Erie audience this Spring compared to last Fall. On the other hand, only WRKT (Rocket 101) joined Star in an increase in share for Connie Media. In fact the rankers for this Spring book were quite stationary, with a few exceptions.

News/Talker WJET fell one rank and lost over a third of it’s share of audience in the first book since the dropping of Rush Limbaugh from its lineup. Nostalgia CFZM, which had a big fall book here in Erie fell two positions in the Spring.

The most improved station in the Erie market this book: Christian AC WCTL, with an over 20% increase in share audience and a two position jump in the rankers 12+.

It was a bad book for sports radio as WRIE share was cut in half. Meanwhile, WFNN 1330 was again a “no show,” falling under the line this book.

All the 12+ ratings are available on AllAccess.com (registration required).

Posted in Radio Tags: , , , , , , , , , , 5 Comments »

Dymond to take over Connoisseur/Erie

March 26th, 2009 joel

Connoisseur has named a replacement for ousted GM Dave Calabrese. From their corporate website:

Westport, CT – Nancy Dymond has been named Market Manager of Connoisseur Media’s Erie operation. Dymond will be responsible for Connoisseur’s market-leading group – WRTS (Star 104), WRKT (Rocket 101), WXBB (Bob), WTWF (The Wolf), WJET-AM and WFNN-AM.

Dymond has over 25 years of experience in radio sales and management. She has had a tremendous track record over the years as Vice President/General Manager for Fritz Broadcasting in Saginaw and Lansing Michigan, Cumulus Media in Flint Michigan, and as Director of Sales for Radio One in Detroit.

“It will be exciting working with such great stations and a company that believes in ‘good radio’ and serving the community”. I look forward to the challenge”, said Dymond.

Dymond will be taking over Erie’s most successful radio stations, such as the 50,000 watt powerhouse STAR 104. In the Fall Arbitron, Connoisseur Media’s 4 FM properties finished #1, #2, #3, and #4 with Adults 25-54 M-Sun 6a-12a.

“We are fortunate to have someone like Nancy leading our operation in Erie. She is a real radio pro. I’m confident she will continue to build upon our success,” said David Bevins, Connoisseur Media’s VP of Operations.

Connoisseur Media is headquartered in Westport, CT. In addition to Erie, the Company owns or operates radio stations in Billings (MT), Bismarck (ND), Bloomington (IL), Des Moines (IA), Huntington (WV), Omaha (NE), Rapid City (SD), and Wichita (KS).

Let’s hope Ms. Dymond finds Erie’s advertising climate as or more hospitable than Flint’s. Welcome Nancy!

Posted in Radio Tags: , , , , , , , , , 2 Comments »
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