The twice yearly ratings horse race between Star 104 and Classy 100 has turned into a yawner.
The Fall 2009 Arbitron ratings released Friday afternoon confirms the amazingly strong hold that the Connoisseur Media cluster has over Erie radio listeners. Although it’s lead 12+ has softened, WRTS/Star 104 continues as Erie’s most listened to broadcast radio station. Meanwhile the flagship station for the Citadel group in Erie, WXKC/Classy 100 has continued its slide in share of audience over at least five books to be ranked fourth.
The big winner of the Fall was WTWF/93.9 The Wolf who garnered their best book ever, good for second place. Rounding out Connie Media’s top stations was WXBB/Bob FM, who scored their best book since they debuted in 2007.
Been a long time since we rock and rolled the ratings. WRKT/Rocket 101 and WQHZ/Z-102.3 have taken what was 17 shares of listenership two years ago and grinded it down to 11. It looks like Rocket especially hasn’t put the jets onto expanding its base.
As far as AM goes…simply, nothing to see here. While AM stations crush their competition in the markets surrounding us in ratings and billing, our offerings have received no investment from their owner companies and so they got what they paid for.
Finally, the third biggest jump up came from my alma mater WCTL, who scored their best book in memory and is knocking on the door of once-prominent WXTA/Country 98.
You can see all the hard numbers at AllAccess.com (registration required).

January 30th, 2010
joel
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Country 98 takes hit for Citadel’s bigger market stations: In 






Deep Background for November 15-21, 2009
Whispers became a shout this week as executives at Citadel Broadcasting are indicating that they may have to go Chapter 11 ahead of a scheduled January debt payment that the owners of WXKC, WXTA, WQHZ, and WRIE don’t have. To hear Jerry Del Colliano of Inside Music Media talk, there could be consequences for the last remaining local morning show in the group: The Breakfast Club.
For me, I think it would be crazy for Citadel to gore their only real cash cow, Classy 100. But a note of appreciation for Chuck and Brenda to the station would be timely.
I just sounded off, how about you? What’s your take on this challenging media environment? Did you spend any funny money on last week’s ETN millionaire auction? What’s the latest scoop at your media outlet? For all this and more, this open forum is our sounding board.
You can leave a comment, e-mail me at joel@nataliemedia.com or tweet@pressandtower.
Embrace the chaos!