Posts Tagged ‘WJET’

Fall ARB: Erie radio market tightens

WJET

WJET-AM up in the Fall 2011 ratings

Fall 2011 radio ratings released Tuesday show a diversification of listeners among Erie stations, with all but one of the subscribing Connoisseur Media stations losing shares.

Arbitron, the media measurement company, made only Connoisseur’s 12+ shares public today, as the other local stations do not subscribe to the service.

What we do know is that FM standard bearers WRTS (Star 104), WXBB (Bob FM), and WRKT (Rocket 101) all experienced their lowest shares in four books, with only WJET-AM recovering from a spring ratings dip. The final station in the cluster WFNN did not show once again.

Although it’s difficult to analyze trends when you are looking at less than half of the listening, it is easy to gather that beyond the trend to listen to sources off the dial, there are now more choices on the dial that are competing for time spent listening. Add to it the nearly non-existent promotional and advertising budgets, and your product will lose market share.

As we get more information on the lay of the land in radio, we will share in an appropriate manner.

You can see the rankers at AllAccess.com (registration required).

9/11: media remembrances moving

All this week, media channels in Erie and around the globe have been filled with stories and special programming marking the 10 years since the devastating events of September 11, 2001 in New York City, Washington, DC and Shanksville, PA.

MSNBC: Men secure a flag over a World Trade Center beam prior to transportation to Erie, Pa., for construction of a memorial to remember the events of Sept. 11, 2001.

For me it is very easy to jump back a decade to that profound sense of horror, pain, and loss; not only in the immediate wake of the attack, but of the accumulated loss over ten years of wars, decimated economy, and internal national strife.

Those of us who were media producers on 9/11/01 instantly recall our efforts of getting the news out to the community, the hours on end radio and television news broadcasts, the extra edition of the Times-News, back-office staff filling roles where needed so that the organizations would meet the challenges of that horrible day.

Perhaps the most rewarding culmination of those extra efforts was United We Stand, the historical combined remote of all the Erie radio and television stations, well covered by the newspaper to raise funds for the American Red Cross and the victims of the attacks on September 20, 2001 at the Millcreek Mall. That sense of unity of purpose was unfortunately soon lost, and so our sense of loss in remembering is multiplied.

There has been some excellent reporting this week, with specials still planned on Sunday. Don’t miss this local content:

Poll: your online news video usage

In our poll last week about the media navel-gazing over their Hurricane Irene coverage, the majority of readers of P&T participating in our poll thought that the level of coverage was appropriate. Of course, that whole conversation died down when people saw the video of the real inland flooding damage in places like Middlebury, VT and Patterson, NJ.

Here’s a quote I recently read on my Facebook news feed:

I can’t believe that in the 21st Century I can’t watch the news (I) choose.

Well, actually, you can; kinda. Both WJET/WFXP and WICU/WSEE offer online video versions of certain stories. WICU/WSEE will also produce an online news headlines cast a couple times a day. GoErie will offer Web Extra video packages with big newspaper stories. Right now, no one locally is live streaming their news casts, nor offers an online archive of their casts.

How do you use local news video online (you can choose up to three answers)?

What is your online news video usage?

View Results

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Martin remembered by Warvel

Craig Warvel and Frank Martin - courtesy of Chris Tarbell's JET website

One of the longest and most successful teams in Erie broadcasting history was Frank Martin and Craig Warvel, who were consistently top-rated in the 1980’s and 1990’s. The partnership began on WJET-AM in 1981 and would continue through the jump to FM and the top of the ratings heap in the late 80’s and early 90’s. They finally split upon the purchase of JET and Froggy by NextMedia and Frank went on to finish his career playing the great songs of his AM days on Froggy and Warvel became solidly ensconced as the undisputed morning drive leader on Star 104. Martin and Warvel were as familiar to the families of the 80’s and 90’s and Frank as a JET Good Guy was to the generation of the 60’s and 70’s.

We are grateful that Craig Warvel shared his thoughts and memories about working with Frank Martin, who passed away on Monday at the age of 85 here on Press and Tower.

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Frank Martin passes at 85

Craig Warvel and Frank Martin celebrating WJET's 42nd anniversary of broadcasting (courtesy Chris Tarbell's JET website)

Messages of sympathy and support are streaming in from across the country at the news that the most well-known personality in eighty years of Erie radio history, Frank Martin died Monday of lung cancer at the age of 85.

Martin was such a fixture on AM drive radio in Erie that Mayor Lou Tullio gave him the title of “Morning Mayor” and it stuck for decades on end. He is best known as handing wake up duties on WJET 1400, where legend has it that at one point in the 1960′s, over 60% of all radios turned on in the morning were tuned to Frank Martin. He made the transition to FM in the mid-1980′s and eventually went back to playing hits from his hey day on oldies Froggy 94.7.

Frank Martin retired on July 4th, 2003 leaving his mark in the memories of countless Erie radio listeners and everyone in the broadcast community for the past 50 years. Recording of his broadcasts reside in The Paley Center for Media in New York City.

I had the privilege of working with him at WJET-AM in 1983-84, I don’t think I ever shook that star-struck composure as the legend I knew from childhood took over the “air chair” from my little occasional overnight shift. He was a total professional whose audience was top priority.

I’m sure many more folks will weigh in on condolences and memories. Meanwhile we exclaim gratitude for our friend on the other side of the radio, the Morning Mayor Frank Martin.

The new JET 24 Action News

After furious months of design, demolition, construction which included weeks of producing hours of news products literally out of a hallway, the new set and graphics for WJET/WFXP debuted on Thursday.

This is not just a tweak, but a complete overhaul of the multiple newscasts morning, noon and night at the Erie ABC and FOX affiliates. The new music package that accompanies this change is only the second time the music has changed since the launch of Action News over thirty years ago. The graphics for both news and weather are instantly noticeable and a huge improvement for the market. And with the help of a lighting designer that has worked at the network level, the set and its inhabitants are extremely well lit with new Brightline fixtures.

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Deep Background for July 2011

With the coming of July are emotions of excitement for some, and dread for others in Erie media.

Over at WJET/WFXP, they are pumped at the roll out of their redesign of their newscasts, which could set off fireworks in the still competitive Erie TV news race. Meanwhile, down at 12th & Sass., the pressmen and mailroom staff at the Times Publishing Co. are in their final full month of employment. The paper is scheduled to be sent down to Butler to be printed and shipped up here in early August, accompanied by the loss of 40 local family-sustaining jobs.

Lots to talk about in this open forum. Join the discussion by dropping a comment in the box below, e-mail me, or tweet @pressandtower.

Embrace the chaos!