Connoisseur Media continued its position at the top of the Erie radio ratings, with their flagship CHR WRTS (Star 104) increasing the total audience lead that they hold over Citadel Broadcasting’s AC WXKC (Classy 100) by a half-share in the Spring 2009 ratings just released by Arbitron.
In fact, none of the stations in the Citadel stable increased their share of the Erie audience this Spring compared to last Fall. On the other hand, only WRKT (Rocket 101) joined Star in an increase in share for Connie Media. In fact the rankers for this Spring book were quite stationary, with a few exceptions.
News/Talker WJET fell one rank and lost over a third of it’s share of audience in the first book since the dropping of Rush Limbaugh from its lineup. Nostalgia CFZM, which had a big fall book here in Erie fell two positions in the Spring.
The most improved station in the Erie market this book: Christian AC WCTL, with an over 20% increase in share audience and a two position jump in the rankers 12+.
It was a bad book for sports radio as WRIE share was cut in half. Meanwhile, WFNN 1330 was again a “no show,” falling under the line this book.
All the 12+ ratings are available on AllAccess.com (registration required).

August 11th, 2009
joel
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