Posts Tagged ‘Twitter’

Poll: How do you socialize with Erie media?

We haven’t asked your opinion in a while, but when we did ask about how you came down on the looming spectrum war between over-the-air broadcasters and the wireless community, an overwhelming majority sided with the TV stations to keep as much spectrum as needed to maintain free service.

The education reporter at the Erie Times-News, Sean McCracken told us this morning how the newspaper is deepening their commitment to social media, with nearly every reporter on staff now on Twitter. Of course, the paper itself, along with the TV newsrooms and early-adopter reporters have been tweeting for a while now (we’ve been tweeting since April 2009), and most have accompanying Facebook pages that roll stories and ask for input from readers and viewers (and some listeners of radio stations).

The question today is, how are you interacting with old-school media’s leveraging of social media? You can choose as many answers as you like, and weigh in on the comments.

How have you used Erie media's social media tools in the past year?

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Deep Background for November 2011

Here’s a tribute for the newspaper carriers.

These sleep-deprived adults from all over our area awaken at 2 AM and drive their ink-stained vehicles to one of the district distribution centers for the Erie Times-News. There they will do by hand what machines used to do just a few months ago; assemble each newspaper they will deliver, merging the pre-printed features sections and ad inserts with the fresh news sections that just arrived from a two-hour trip from Butler. From there they will load 200, 300, or more papers in their vehicles and begin their run. The papers still have to be delivered by 6:00 no matter the weather, even with all the extra labor, and even if the truck is delayed.

But the Wednesday after Election Day, that 6:00 delivery deadline won’t be met, because the newsroom is staying up late to publish the election returns. Late to Butler means late to your front step and news stand. But don’t blame your carrier.

We sound off on all things media in this open forum through your comments, e-mails and tweets @pressandtower.

Embrace the chaos!

Deep Background for October 2011

I don’t know about you, but September was kind of a lost month for me. It is traditionally the busiest month of the year at work for me, and it went super-fast.

Meanwhile loads of change occurred on the Erie media landscape in the past few weeks. We will try to get to most of it, but meanwhile you can weigh in on whats on your mind through this open forum.

It’s easy to join in by leaving a comment in the box below, e-mail me, or tweet @PressandTower.

Embrace the chaos!

Deep Background for September 2011

Is your hometown newspaper experiencing “shrinkage”?

What apparently seems to be an unintended consequence of outsourcing the Erie Times News to the Butler Eagle is the actual shortening of the newspaper by about 2 1/4 inches, losing in the vicinity of 12 column inches per page. This rather significant reduction in available space is forcing the layout folks to be “creative” in presenting their regular features. So instead of having the weekly Sunday “Work Orders” feature all contained at the bottom of the front of the City/Region section, we just get a picture, with the story behind the dilapidated building after the jump to a page inside. The use of the eye-catching bottom strip ad 6 columns wide also seems to be greatly limited since the move to Butler.

Maybe these trade-offs are no big deal to the average reader, but to me it seems that these changes have put a damper on the innovative design and ad opportunities that won awards and happy customers for the paper.

Whether it’s minutia like column inches lost or dead air, or big stuff like job changes and format predictions, we talk about it all in the open forum. Drop a comment in below, or via e-mail, or by Twitter @pressandtower.

Embrace the chaos!

Three years of Press and Tower

Press and Tower Screen Shot

First Press and Tower Post - Sept. 1, 2008

Three years ago today Press and Tower was born.

Since our humble beginnings on Sept. 1, 2008, we’ve generated 488 posts, received 3,362 approved comments, and almost 160,000 visits to the site, including almost 18,000 different visitors in the past year. Our Facebook page for Erie radio old-timers called “We Rocked Erie in the 20th Century” has over 220 group members from across the country engaged in lively conversation about their days in the Flagship City.

This was a year of celebration and sadness; great improvements and unfortunate setbacks.

We mourned the passing of Frank, Chris, Al, and Bob. Rupolo went to Florida, Nat The Hat to Texas, Cassie to NYC, and Joey to OneCarribeanWeather.com. Even the Jennings rejoined the South.

Sadly, GlobalErie fell off the face of the earth, and we lost 40 skilled workers and about 12 column inches per page when the newspaper outsourced the actual newspaper part of their business south of the border; the Venango County border that is.

But we also gained, especially in the area of a rebounding advertising climate, the embracing of social media and new technology, and some strong investment in the product that the Erie media consumer can benefit from. We now have a fun old-time TV Low Power TV digtial trio, and are getting at least one new FM station, while a couple AM’s simulcast on FM translators now. And the GoErie iPad app is coming.

Don’t forget, as Sean and Kim remind us consistently, we can “Like” them on Facebook or follow them on Twitter!

Let me just say that I “Like!” and appreciate each of you for reading, commenting, encouraging and supporting this effort. I am always open to ideas for improving this special community of consumers and producers and would love your feedback. Thank you for being gracious when my editing gets heavy handed, and for understanding that in the end we all want excellent, responsive, interactive media that improves our community and quality of life. We are all “for Erie.”

That makes this little “two cans and a string” of a media voice worth all of the effort. Thank you…and on to year four!

Deep Background for August 2011

Change is the constant in Erie media. The past 30 days saw major announcements and developments in the old media of radio, television, and the newspaper here in Erie. Meanwhile, nothing less than revolutions are occurring in and through social and new media, both globally and locally.

We wrestle with this changing context on a daily basis in this open forum. Participation is key; your opinions in the comments box below are encouraged. You can also connect by sending me an e-mail, or through a tweet @pressandtower.

Embrace the chaos!

Deep Background for July 2011

With the coming of July are emotions of excitement for some, and dread for others in Erie media.

Over at WJET/WFXP, they are pumped at the roll out of their redesign of their newscasts, which could set off fireworks in the still competitive Erie TV news race. Meanwhile, down at 12th & Sass., the pressmen and mailroom staff at the Times Publishing Co. are in their final full month of employment. The paper is scheduled to be sent down to Butler to be printed and shipped up here in early August, accompanied by the loss of 40 local family-sustaining jobs.

Lots to talk about in this open forum. Join the discussion by dropping a comment in the box below, e-mail me, or tweet @pressandtower.

Embrace the chaos!