It’s got to be one of the biggest Top 40 stations in the country.
According to the recently released Spring 2010 Arbitron ratings for Erie, the nearly 18 percent share of the Erie radio audience that WRTS/Star 104 enjoys at any given part of the day means that if you were to pile all those people into one place it would be the equivalent of the population of a decent sized city all jumping up and down to The Black Eyed Peas. Star definitely benefited from the sheer depth of great Top 40 songs currently in rotation. Erie has gone GaGa for the Lady, the glam of Adam Lambert, and the Gurls of California.
In fact, market watchers tell me that Star 104 has reached audience Nirvana with its “skew graph.” Connoisseur Media’s WRTS scored nearly the same percentage of adult listeners in each demographic slice, meaning that it’s the station that Grandma, Mom, and Sissy can agree on. Most Erieites listen to Star and another station; from Bob to Z.

August 25th, 2010
joel 
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Deep Background for April 11 – 17, 2010
It’s becoming more difficult to keep track of who’s working where these days in local media. Some schedules are shifted around and new faces have emerged.
As TV gears up for May sweeps and season finales, the sales departments at the paper and everyone else are shaking the bushes to see if maybe we are crawling out of the ad depression of the past couple years and could be looking at a decent 2nd quarter.
We talk about and question all those things in this open forum. Feel free to comment below, e-mail me or tweet @pressandtower.
Embrace the chaos!