This week, the broadcast, cable and online assets of NBC News are giving unprecedented coverage to what might be the greatest crisis our nation faces: the decline of our education system.
Now GE/NBC is not known for throwing a bunch of money around, remember, this is the network that brought us the 10:00 Jay Leno strip to save money from the episodic dramas they once and now again carry. For their week-long Education Nation initiative, NBC built a temporary studio and interactive stations on the mall at Rockefeller Center along with a new website, and they are conducting big town hall meetings and interviews with President Obama and the like. The network is serious about putting the spotlight on the terrible statistics facing US schools and what can be done about it.
What is unfortunate is that seemingly few of NBC’s local affiliates have taken advantage of the moment the network has provided. In an online search of the Erie, Buffalo, Cleveland, and Pittsburgh NBC affiliate websites, as well as the 10 DMA markets immediately larger than Erie, only WGRZ/Buffalo and WKYC/Cleveland currently are making any attempt to cover a local angle to this important national conversation.

September 27th, 2010
joel 
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Deep Background for September 27 – October 3, 2009
This week has been one very long computer session, and I’m looking forward to some more old media activities this week…maybe an episode of 30 Rock or The Office..woohoo!
At the beginning of last week, the major national headlines were about President Obama’s media blitz of the TV Sunday talk shows, with every major network represented except Fox News. That was curious to me since their ratings are highest for the 24-hour cable news channels, and because the President of the United States shouldn’t be fearful of talking to anyone. Anyway, the blazing headlines were regarding the Blitz, and my thoughts went to CommArts 101 and Marshall McLuhan’s “the medium is the message.”
So what was the story last week: the President’s details on health care, or that he was ubiquitous on the airwaves?
As always comment here on Erie media by clicking the title and scroll down. Or you can opine via e-mail at joel@nataliemedia.com, or tweet @pressandtower.
Embrace the chaos!