Posts Tagged ‘minorities in media’

Poll: how much TV do you watch?

We struck a bit of a nerve last week when we asked if those who currently produce media in Erie should do more to encourage folks in our minority communities to be more involved in media. It split 2 to 1, with double the respondents thinking that there was plenty of opportunity for minorities to participate in local media vs. those who wish more action was taken to encourage the embracing of media outlets by our minority neighbors.

Last week The Nielsen Co. released its “Three Screens” report (TV, computer & cell phone) for Q4 2008. It revealed that average Americans are spending 151 hours, or six and one-third days watching television each month. That is a record amount, and up 3.6% from last year. This is in spite of the doom and gloom of the pending demise of TV stations and networks that has been preached of late, with more eyes moving to the other screens.

How about you?

How much TV are you watching compared to a year or two ago?

  • About the same (46%, 17 Votes)
  • Less TV (41%, 15 Votes)
  • More TV (13%, 5 Votes)

Total Voters: 37

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Who are Erie’s black bloggers?

For the past few weeks I have been on a quest to educate myself on the acceptance and participation in the new media by Erie’s minority community. Sorry to say, I have not been very successful in getting information on how connected African-American, Hispanic and other ethnic minority members are to the various outlets of new media.

Let me preface in saying that it seems like we have at least adequate participation in the mainstream media by minorities. In addition to newspaper and television reporters and production staffs, you can hear minority voices on community access television and on the radio. In fact 90.5 WERG does a great service to our community in providing media balance through the highly regarded Super Soul Weekend programming, as well as the Sunday ethnic shows.
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Poll: minority participation in Erie media

Our last poll asked about the relevance of phone book advertising in this era of instant online information. As I suspected, over 40% of respondents said that they never look at the phone book, while another 28% said that phone book advertising makes no impact on their buying decisions. Almost a third of those who answered the poll said that they found the telephone directory useful at least half the time when shopping for products or services.

I don’t want to start a controversy or “pick a scab,” but I don’t want to be, in the words of the new Attorney General, “a coward.” I must say that I’m concerned about the lack of growth of African-American, Hispanic, or other minority participation in Erie media. In this era of great diversity of media outlets, I’m not seeing a growth in diversity of participants. Should the proverbial “we” do something about it?

Should current participants in Erie broadcast, print, and new media do more to encourage minority participation in media?

  • No: there are plenty of opportunities for members of Erie’s minority community to be involved in Erie media if they so choose (66%, 23 Votes)
  • Yes: minorities are significantly underrepresented in local Erie media (34%, 12 Votes)

Total Voters: 35

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