Posts Tagged ‘Michael Jackson’

Crunch time for Kanzius/Pepsi fundraiser

Although I’ve never experienced it, they say that there is some kind of runners euphoria in the final miles of a marathon.

That endorphin rush is being experienced right now by the supporters of the John Kanzius Cancer Research Foundation, as they attempt to cross the finish line in 1st place and win $250,000 from the Pepsi Refresh project. With just four full days to go at this writing, the cause has jumped from 17th in the first week to number one over the weekend, and it’s supporters are going full-throttle to keep it there.

A massive social and new media effort very early on became a constant on traditional media, and if I’m Pepsi, I’m thinking that this little expenditure of $1.3 million each month is worth far more than exploding fireworks and Michael Jackson (RIP) singing Pepsi lyrics to the tune of “Billie Jean.”

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Erie media remembers Michael Jackson

Do you remember hearing “ABC” by the Jackson 5 on WJET radio in the 60′s? How about the haunting theme song to the movie “Ben”? Or his first moonwalk on the Motown 25th Anniversary special? The countdown to the debut of the “Thriller” video? The bewilderment at his apprearance on a Barbara Walters special?

What is your memory of Michael Jackson?

Two of mine: When I was in high school, I used to DJ dances after the basketball games. My friend Sam Cohen and I were the S & S Express-the Dynamic Duo of Disco (my nickname at the time was snarkily “Slim”). One of the songs that got the most reaction was “Don’t Stop Til You Get Enough” from Michael’s first solo album “Off The Wall.” It’s hard to believe that at the time, there was skeptism that a Jackson could get back on the charts as the popularity of the Jackson 5 had been in demise for a few years. “Off The Wall” was a solid R&B, fully danceable record and totally launched MJ into his own.

The second is remembering when MTV came to Erie in the early 1980′s. Michael’s video’s were the most produced of any on the video channel. But nothing matched the buildup for the “Thriller” video. According to Wikipedia, the video was released on Dec. 2, 1983, smack in the middle of my senior year at Gannon, where we were all abuzz at the media phenomenon, and the budget of $500,000! As it turned out, we all absolutely loved it.