Although I’ve never experienced it, they say that there is some kind of runners euphoria in the final miles of a marathon.
That endorphin rush is being experienced right now by the supporters of the John Kanzius Cancer Research Foundation, as they attempt to cross the finish line in 1st place and win $250,000 from the Pepsi Refresh project. With just four full days to go at this writing, the cause has jumped from 17th in the first week to number one over the weekend, and it’s supporters are going full-throttle to keep it there.
A massive social and new media effort very early on became a constant on traditional media, and if I’m Pepsi, I’m thinking that this little expenditure of $1.3 million each month is worth far more than exploding fireworks and Michael Jackson (RIP) singing Pepsi lyrics to the tune of “Billie Jean.”

April 27th, 2010
joel
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Do you remember hearing “ABC” by the Jackson 5 on WJET radio in the 60′s? How about the haunting theme song to the movie “Ben”? Or his first moonwalk on the Motown 25th Anniversary special? The countdown to the debut of the “Thriller” video? The bewilderment at his apprearance on a Barbara Walters special?





