Two Thursday mornings ago I opened up my paper and out popped a very well designed small magazine. After taking a good look at it I discovered that it wasn’t the latest Direct TV insert or coupon book, but an attractive and well-written educational piece produced by Stairways Behavioral Health entitled UP Magazine.

I was delighted to scan the “quick read” yet informative articles about mental health issues like autism, post-partum depression, college-life survival, and even a parenting article written by Erie family counselor and my brother, Jeffrey Natalie. In fact every by-lined article was written by a member of our community, which is a good indicator of the strength of our social services system locally.

UP Magazine’s release comes on the heels of the excellent TV campaign that Stairways has invested in over the past couple years. Marketing & Communications Director Mary Ellen Dahlkemper gives us a glimpse of the idea behind and the results that have come forth through the release of UP Magazine in this exclusive Press and Tower interview: (more…)