Press and Tower has received a formal response to the Saturday Night Live skit regarding the PGA Tour sponsorships dilemna. From Matthew Cummings, Director of Marketing Communications for the Erie Regional Chamber and Growth Partnership:
If the opportunity presents itself, we’d be pleased to partner with the letter ‘Q’ and seltzer to sponsor the PGA Tour. We’ll be waiting for Mr. Finchem’s call.
I totally agree that self-effacing humor and accepting this mention on national TV as a backhanded complement is the correct response. Instead of the typical piling on of cities like Youngstown or Toledo, they picked us, which means that Erie is at least on one of their Harvard writers’ minds!
Good form, Matthew!

December 14th, 2009
joel
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