Posts Tagged ‘Jim Riley’

Big D and Bubba spread the love of country

I’ve got to admit that I’m no big fan of country music. Even with all my years living and traveling to Music City USA, all those brushes with the Clint Black’s, Randy Travis’s, and the Gatlin Brothers of the world, I never really gained a strong attachment to the music.

But I have a strong respect for the values of family and patriotism that makeup most of the country genre. In listening to Big D and Bubba over the last week on Country 98, I sense that the transference of those values onto their show is behind its significant success.

It’s a pretty established fact that syndicated shows on country radio generally don’t fly. Big D and Bubba’s success in now 50 markets bucks that trend.
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The Feed for Thanksgiving Weekend, 2008

Editor’s note: Sound off, give a shout out on “Deep Background,” our totally-random open discussion of all things Erie media.

  • Country 98 takes hit for Citadel’s bigger market stations: In Dave Richard’s interview with Citadel/Erie GM Jim Riley published Friday on GoErie.com, Riley was quoted that although revenues are up in Erie over last year at the four-station cluster, they continue to have to cut staff. “We’re part of the company and had to participate in getting costs under control,” Riley said. Therein lays the inherent downside of corporate ownership: even though your division or market is making its nut, you have to suffer for the underperformance of other markets. In Citadel’s case, their larger markets are greatly behind targets, so they proportionately suck more money out of their thriving smaller markets. For Country 98 it means going with a syndicated morning show, Big D and Bubba, and Elly McVay wears the cowboy hat in middays and the biker do-rag for drive time on Z-102. Be watching for some background on Big D & Bubba next week on P&T.
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