When we asked P&T readers what locally sourced online news product they used most, exactly half said that they most often read local portal ErieBlogs.com for Erie news. In second was the ETN’s GoErie.com, with the three TV station sites polling less than a quarter of the readership combined.
We just entered the third quarter of 2010, and there seems to be some signs of optimism and increased revenue in the Erie ad market. It could be that there is real consumer activity out there, or maybe retailers and service providers have enough of a cash cushion that they can now reinvigorate their brand.
Or I could just be Pollyanna.
What do you think? In addition, I would love to hear some anecdotes from the sales, production, and account manager folks about the types of deals out there, leaving the names out to protect the innocent.
On a scale of 1 to 4, how's Erie's advertising climate doing going into the 2nd half of 2010?
- 3: We have made modest gains and are definately ahead of last year (40%, 6 Votes)
- 2: continues to be challenging, no real gain from a year ago (27%, 4 Votes)
- 1: it's terrible. We have yet to see the bottom of the ad depression. (27%, 4 Votes)
- 4: Erie advertising is back, and we are set for one of our best years (6%, 1 Votes)
Total Voters: 15

July 19th, 2010
joel
Posted in
Tags:







