Posts Tagged ‘General Electric’

Non-profits go social for Erie Gives Day

On Tuesday (8/2), over 230 Erie area nonprofits get to flex the power of their donor networks on the first ever Erie Gives Day.

This special day is sponsored by the Erie Community Foundation who is putting up $75,000, and GE Transportation is adding another $25,000 to do a partial and proportional match to what an area NPO raises in 12 hours Tuesday:

Erie Gives, which will take place on Tuesday, August 2nd from 8 a.m. to 8 p.m., is an opportunity for you to make ONLINE gifts to your favorite nonprofits. In turn, The Erie Community Foundation will match a percentage of each donation that you make…The more donations made to a nonprofit, the more matching funds that nonprofit will receive from The Erie Community Foundation.

The minimum gift is $25, which is a perfect starting point for someone, especially a young person, to give to charity. This isn’t lost on the charities both big and small, who are engaging their networks through traditional advertising, mass mailings, e-mail blasts and Twitter and Facebook, to push for gifts. The Non-Profit Partnership even gave it’s members tutorials on how to launch a Facebook page or to get going with Twitter.

There are big hopes for this unique community-wide fundraiser. If the non-profits together can raise $100,000, they will receive a dollar for dollar match, and that will make a huge impact.

You can watch how things are going all day long live by following @eriegives on Twitter. And if you make a donation, tell your friends about it on your Facebook and Twitter page as an encouragement for others to get involved.

Local NBC affiliates miss the Education Nation moment

Education Nation

NBC News Education Nation

This week, the broadcast, cable and online assets of NBC News are giving unprecedented coverage to what might be the greatest crisis our nation faces: the decline of our education system.

Now GE/NBC is not known for throwing a bunch of money around, remember, this is the network that brought us the 10:00 Jay Leno strip to save money from the episodic dramas they once and now again carry. For their week-long Education Nation initiative, NBC built a temporary studio and interactive stations on the mall at Rockefeller Center along with a new website,  and they are conducting big town hall meetings and interviews with President Obama and the like. The network is serious about putting the spotlight on the terrible statistics facing US schools and what can be done about it.

What is unfortunate is that seemingly few of NBC’s local affiliates have taken advantage of the moment the network has provided. In an online search of the Erie, Buffalo, Cleveland, and Pittsburgh NBC affiliate websites, as well as the 10 DMA markets immediately larger than Erie, only WGRZ/Buffalo and WKYC/Cleveland currently are making any attempt to cover a local angle to this important national conversation.

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GE Transportation TV spot getting lots of play

At least on the TV shows I’m watching, I’m seeing a commercial for GE Transportation repeatedly these days.  The spot, shot at the Erie Works and features the song from Top Gun “Take My Breath Away,” was produced by BBDO well over two years ago.

Here’s the long version along with a “making-of” documentary of the spot.

Poll: is the media hyping the economic downturn?

Our Press and Tower poll respondents are bucking the national trend when it comes to television viewing volume. Only 14 % who answered the poll said that they were watching more TV than a year or two ago, with the other respondents splitting down the middle between the same amount of viewing, or even less TV.

Probably you’re in the same boat as me, I’ve been watching more CNBC and other financial news lately as I try to learn about our current world economic situation. In the past week however, I’m starting to hear a growing trend of interviewees blaming “the messenger.” The CFO of General Electric was on Squawk Box saying that we are in a “severe negative news cycle.” Even the Oracle of Omaha, Warren Buffett commented during Monday morning’s exclusive three-hour block that we are in a “negative feedback” spiral.

Given there is plenty of real bad news to report. But, since regaining confidence in our country and economy is the first step to recovery, do you think that the 24-hour news media is making things worse?

Is the media too negative in covering the economic downturn?

  • Yes - the more sensational they get, the more papers and higher ratings they receive (86%, 19 Votes)
  • No - they are just telling it like it is (14%, 3 Votes)

Total Voters: 22

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