“In Virginia, high school football is a way of life. It’s bigger than Christmas Day.” ~ Sheryl Yoast, Remember The Titans

This fall, replace “In Virginia” with “For Erie media.”

Erie’s newspaper, television and radio stations are attacking tonight’s launch of the high school football season with an unprecedented investment of resources.

Cover of District 10 Kickoff 2010 published by the Erie Times-News

Actually, the work started months ago, as the Erie Times-News sports and special project divisions joined forces on the 112-page Kickoff magazine. Billed as “packed with information on each team in D-10 and McDowell, the first-of-its-kind publication promises to fulfill every District 10 football junkie’s needs!” Ingeniously, the magazine is being distributed far beyond the newspaper’s normal delivery footprint at Country Fair stores and costs $5.00. There is even a Facebook fan page of the mag.

So that regular subscribers don’t feel left out, the ETN on Thursday published their special high school football preview issue of the weekly Varsity tabloid, with another 48 pages of schedules, rankings and predictions. All of this data is also available on GoErie.com, where they will again provide ongoing scores and commentary Friday nights via their live blog, on the Varsity page of the site.

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