January 6th, 2009 
joel The excellent coverage of the manhunt on Erie’s West Side this morning, particularly by WICU 12 News exemplifies just how powerful the traditional media remain.
It is upon this power that broadcast and print must build to solidify their voice online.
I was riveted by pictures and accounts from 12 News’ Emily Mattson as she related the situation from the area around the west side Tops Market. Having the infrastructure of the live truck plus additional photog crews, a television station can leverage its depth and use the additional streams available to engage the new audience that didn’t even think to turn on the news this morning.
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