October 16th, 2008 
joel We are at it again, putting on our programming hat and evaluating Erie’s morning personalities. Here’s what we are looking for when doing an air check evaluation: relevance, concise thoughts, quick pace, tight board operation, and empathy and connection with the target listeners. Hear how well the personalities do with those key outcomes as you listen to the scope.
The Breakfast Club on Classy 100 has a rich 20-year history. Chuck Priestap and Brenda Savelli are only the third fourth unique team on the morning show since Dana Bolles signed on the format in the mid-1980’s.
We will be listening to Monday morning’s 7:00 hour. Once again, take a listen and weigh-in, and then I’ll give my evaluation in the comments Friday. Remember, stay constructive and civil; your favorite may be next!
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Deep Background for November 15-21, 2009
Whispers became a shout this week as executives at Citadel Broadcasting are indicating that they may have to go Chapter 11 ahead of a scheduled January debt payment that the owners of WXKC, WXTA, WQHZ, and WRIE don’t have. To hear Jerry Del Colliano of Inside Music Media talk, there could be consequences for the last remaining local morning show in the group: The Breakfast Club.
For me, I think it would be crazy for Citadel to gore their only real cash cow, Classy 100. But a note of appreciation for Chuck and Brenda to the station would be timely.
I just sounded off, how about you? What’s your take on this challenging media environment? Did you spend any funny money on last week’s ETN millionaire auction? What’s the latest scoop at your media outlet? For all this and more, this open forum is our sounding board.
You can leave a comment, e-mail me at joel@nataliemedia.com or tweet@pressandtower.
Embrace the chaos!