Our poll last week asked you how effective online advertising was to get you to purchase. While nearly half said that they don’t even notice online ads, 17% admitted to actually purchasing a product prompted by a display or sponsored link ad. Doesn’t sound like much, but when you factor in the conversion rate of other media, online sounds like it’s coming along with our readership just fine.
This week our poll keys off of the recent layoffs seen in Erie radio, with the Country 98 morning show being replaced by the syndicated Big D & Bubba. Now three of the four Citadel properties have national morning shows, with Classy 100’s Breakfast Club the sole survivor.
For a moment remove the emotional context of people we admire losing their jobs and the impact of the local media industry as a whole, and consider the average listener’s experience. Is local always necessarily better than national? Had you known that some of the voices you were hearing on WXTA were actually Citadel voicetrackers from outside the market? Does that make a difference in the quality of the station either way? What say you?
When listening to Erie radio, which you do prefer: local or national personalities?
- I would always rather listen to a local personality on the radio who knows and lives in my town no matter what. (65%, 31 Votes)
- Erie radio already lost me to my iPod/Sirius XM; I don’t care (17%, 8 Votes)
- It doesn’t matter to me whether the personalities are local or national, just play the songs I like (13%, 6 Votes)
- I prefer hearing local announcers but it wouldn’t bother me to hear a national show with lots of local elements like local news, weather, and traffic (5%, 3 Votes)
Total Voters: 48
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December 4th, 2008 
joel 
But I have a strong respect for the values of family and patriotism that makeup most of the country genre. In listening to Big D and Bubba over the last week on Country 98, I sense that the transference of those values onto their show is behind its significant success.
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