Posts Tagged ‘All Access’

Fall ARB: Erie radio market tightens

WJET

WJET-AM up in the Fall 2011 ratings

Fall 2011 radio ratings released Tuesday show a diversification of listeners among Erie stations, with all but one of the subscribing Connoisseur Media stations losing shares.

Arbitron, the media measurement company, made only Connoisseur’s 12+ shares public today, as the other local stations do not subscribe to the service.

What we do know is that FM standard bearers WRTS (Star 104), WXBB (Bob FM), and WRKT (Rocket 101) all experienced their lowest shares in four books, with only WJET-AM recovering from a spring ratings dip. The final station in the cluster WFNN did not show once again.

Although it’s difficult to analyze trends when you are looking at less than half of the listening, it is easy to gather that beyond the trend to listen to sources off the dial, there are now more choices on the dial that are competing for time spent listening. Add to it the nearly non-existent promotional and advertising budgets, and your product will lose market share.

As we get more information on the lay of the land in radio, we will share in an appropriate manner.

You can see the rankers at AllAccess.com (registration required).

Spring ratings prove Erie has given up on AM radio

AM radio dial

Is AM radio dead in Erie?

The Spring 2011 radio Arbitron ratings came out Thursday and WRTS (Star 104) is number one, with almost 80% more total average audience than number two WXKC (Classy 100). Shocking? No, not really.

Where I find the real shock in the fact that even though Erie is surrounded by high-billing and highly-rated AM news and talk stations in the markets in a 120 mile radius, not one AM station this book was even able to string together two shares of total audience. The once-proud roster of AM radio stations in Erie has been relegated to the cellar of the semi-annual rankings.

Don’t get me wrong; I know that the few personnel that are actually behind these stations work hard to get a product on the air. But years of neglect on the billing and promotions sides of the ledger leaves potential listeners without the knowledge about or reasons to listen to those stations.

There is only one additional interesting news item in the Spring 12+ rankers available at AllAccess.com (registration required): another strong showing by WTWF (93.9 The Wolf) have reconfirmed the station as a clear winner in the Country format battle with WXTA/Country 98, with their biggest lead to date.

The Spring book is yet another indicator that the new First Channel/Lawrence Park station would be hard-pressed not to program a direct-assault on WRTS’s Top 40 format. For even if the new 92.7 got just one-third of Star’s 12+ share, that would still put them in 7th place.

It might take the Spring 2012 numbers to really make the radio ratings book interesting reading.

WPSE picks up 107.1 Erie translator

WPSE

WPSE AM 1450

AllAccess.com is confirming what P&T had heard for weeks now, that the Pennsylvania State University is purchasing W296BW/Erie, the 107.1 FM translator owned by Michael Celenza. The price was $68,000.

Celenza was transmitting a rebroadcast of the CSN International network, a Christian station from Calvary Chapel of Twin Falls, ID.

P&T has heard that 107.1 will be a new signal of WPSE-AM 1450, which broadcasts business news and Penn State sports from the Behrend campus. FCC rules have changed in recent years to allow FM translators to be used to retransmit AM signals. My understanding is that university funds were not used for the purchase of the station, but came from a donor.

UPDATE: Ron Slomski, the manager of WPSE has confirmed that the 107.1 signal will rebroadcast the WPSE programming stream, if the sale is approved by the FCC.

Star 104 goes super nova in Erie Spring radio ratings

WRTS/Star 104

It’s got to be one of the biggest Top 40 stations in the country.

According to the recently released Spring 2010 Arbitron ratings for Erie, the nearly 18 percent share of the Erie radio audience that WRTS/Star 104 enjoys at any given part of the day means that if you were to pile all those people into one place it would be the equivalent of the population of a decent sized city all jumping up and down to The Black Eyed Peas. Star definitely benefited from the sheer depth of great Top 40 songs currently in rotation. Erie has gone GaGa for the Lady, the glam of Adam Lambert, and the Gurls of California.

In fact, market watchers tell me that Star 104 has reached audience Nirvana with its “skew graph.” Connoisseur Media’s WRTS scored nearly the same percentage of adult listeners in each demographic slice, meaning that it’s the station that Grandma, Mom, and Sissy can agree on. Most Erieites listen to Star and another station; from Bob to Z.

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Poll: what type of new radio station would you like for Erie?

Last time we polled our readers about their Facebook habits. Perhaps the most alarming statistic was that over one-third of our poll respondents don’t do Facebook (I’m just glad they read blogs!). Some 43% said that they only allow real-life current and former friends and acquaintances to be Facebook friends. Nobody said that they had an totally open Facebook friend policy.

This week we will be talking about the latest Erie radio ratings, and in one of my conversations with those who watch the local radio market was the fact that there has been no station format changes in the past few years. The climate has stayed the same since the big BOB launch that replaced the old Froggy 94.

Without stating an opinion that we are due for somebody to flip formats, let’s ask the question about the kind of new station you would like to listen to. The format designations below are from AllAccess.com. If you want to add another, leave a note in the comments and I’ll add it to the poll. Only one vote each please.

If an Erie radio station was considering a format flip, what kind of new station would you like to listen to?

  • Alternative (Linkin Park, Amberlin, Jimmy Eat World) (24%, 18 Votes)
  • I don't know/don't care (14%, 10 Votes)
  • Triple A (Sheryl Crow, Jack Johnson, Tom Petty & the Heartbreakers) (12%, 9 Votes)
  • Oldies (11%, 8 Votes)
  • News/Talk/Sports (9%, 7 Votes)
  • Nostalgia/Easy Listening (9%, 7 Votes)
  • Urban/UAC (Chris Brown, Drake, Monica) (9%, 7 Votes)
  • Contemporary Christian/Religious (Chris Tomlin, Newsboys, Mercy Me) (3%, 2 Votes)
  • Hot-Modern-Adult Contemporary (Train, Lady Antebellum, Colbie Caillat) (3%, 2 Votes)
  • Top 40/Rhythmic-Crossover (Usher, Enrique Iglesias, B.O.B.) (1%, 1 Votes)
  • Top 40/Mainstream (Eminem, Katy Perry, Adam Lambert) (1%, 1 Votes)
  • Rock (Ozzy Osborne, Alice In Chains, Godsmack) (1%, 1 Votes)
  • Country (Keith Urban, Rascal Flatts, Kenny Chesney) (1%, 1 Votes)
  • Jazz (2%, 0 Votes)

Total Voters: 74

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Fall ratings: Connoisseur strengthens Erie radio domination

The twice yearly ratings horse race between Star 104 and Classy 100 has turned into a yawner.

The Fall 2009 Arbitron ratings released Friday afternoon confirms the amazingly strong hold that the Connoisseur Media cluster has over Erie radio listeners. Although it’s lead 12+ has softened, WRTS/Star 104 continues as Erie’s most listened to broadcast radio station. Meanwhile the flagship station for the Citadel group in Erie, WXKC/Classy 100 has continued its slide in share of audience over at least five books to be ranked fourth.

The big winner of the Fall was WTWF/93.9 The Wolf who garnered their best book ever, good for second place. Rounding out Connie Media’s top stations was WXBB/Bob FM, who scored their best book since they debuted in 2007.

Been a long time since we rock and rolled the ratings. WRKT/Rocket 101 and WQHZ/Z-102.3 have taken what was 17 shares of listenership two years ago and grinded it down to 11. It looks like Rocket especially hasn’t put the jets onto expanding its base.

As far as AM goes…simply, nothing to see here. While AM stations crush their competition in the markets surrounding us in ratings and billing, our offerings have received no investment from their owner companies and so they got what they paid for.

Finally, the third biggest jump up came from my alma mater WCTL, who scored their best book in memory and is knocking on the door of once-prominent WXTA/Country 98.

You can see all the hard numbers at AllAccess.com (registration required).

Senate committee joins House in performance fees law

From All Access (registration required):

Multiple media sources are reporting that The SENATE JUDICIARY COMMITTEE has approved its own version of a performance royalty bill for terrestrial radio. Like the previously approved HOUSE bill H.R. 848, The Performance Rights Act (S. 379) will force music radio stations to pay a performance fee to artists, musicians and rights holders for airplay.

Predictably, the MUSICFIRST COALITION was elated with the outcome. “Today we are one step closer to righting a wrong that has existed since the early days of radio; one step closer to winning the fight for fundamental justice that has been waged by countless artists and musicians over the last 80 years,” Exec. Dir. JENNIFER BENDALL stated. “We are grateful for the leadership of Chairman LEAHY, Sens. FEINSTEIN and HATCH and other members of the committee. We look forward to working with them and Chairman CONYERS, Reps. ISSA and BERMAN and other members who understand the importance of creating a fair performance right on radio for America’s artists and musicians.

As a (former) radio guy, it’s easy for me to side with the view that record companies wouldn’t sell nearly as much product without the free promotion that radio give them, so in return we should not have to pay a fee for airplay. Where that thinking breaks down is in the realm of oldies stations, 80′s, Classic Rock and the like, where the artist is no longer making new records, and doesn’t get anything for supplying programming for the stations that generate millions in revenue.

You would think that they could figure out a way to have a reasonable performance fee for product over five or ten years old, and a moratorium of fees on new product, when radio is more necessary to generate mechanical sales.

However, given the state of radio today, you could argue that you can’t get blood out of a rock! What say you?