With the new season of “24″ as a powerful lead-in, WFXP/Fox 66 begins Erie’s first hour-long prime-time newscast tonight at 10:00 PM.
Promos running Sunday night promised a greater and different approach to news, weather and sports for the 60-minute strip, which is slated to run 7 days a week. The prime-time news product should prove to be a powerful competitor to the current broadcast schedule. It also illuminates the reality of the cost of syndicated programming compared to repackaging local news.
What would make this move even more interesting is if WFXP put on a hip young anchor to match the prevailing network audience. I love Sean & Selina…but maybe a Jeremy Beecher-type would keep the high 18-35 year-old lead in.
Just my take.

January 18th, 2010
joel 
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