Is your hometown newspaper experiencing “shrinkage”?
What apparently seems to be an unintended consequence of outsourcing the Erie Times News to the Butler Eagle is the actual shortening of the newspaper by about 2 1/4 inches, losing in the vicinity of 12 column inches per page. This rather significant reduction in available space is forcing the layout folks to be “creative” in presenting their regular features. So instead of having the weekly Sunday “Work Orders” feature all contained at the bottom of the front of the City/Region section, we just get a picture, with the story behind the dilapidated building after the jump to a page inside. The use of the eye-catching bottom strip ad 6 columns wide also seems to be greatly limited since the move to Butler.
Maybe these trade-offs are no big deal to the average reader, but to me it seems that these changes have put a damper on the innovative design and ad opportunities that won awards and happy customers for the paper.
Whether it’s minutia like column inches lost or dead air, or big stuff like job changes and format predictions, we talk about it all in the open forum. Drop a comment in below, or via e-mail, or by Twitter @pressandtower.
Embrace the chaos!
Deep Background for November 2011
Here’s a tribute for the newspaper carriers.
These sleep-deprived adults from all over our area awaken at 2 AM and drive their ink-stained vehicles to one of the district distribution centers for the Erie Times-News. There they will do by hand what machines used to do just a few months ago; assemble each newspaper they will deliver, merging the pre-printed features sections and ad inserts with the fresh news sections that just arrived from a two-hour trip from Butler. From there they will load 200, 300, or more papers in their vehicles and begin their run. The papers still have to be delivered by 6:00 no matter the weather, even with all the extra labor, and even if the truck is delayed.
But the Wednesday after Election Day, that 6:00 delivery deadline won’t be met, because the newsroom is staying up late to publish the election returns. Late to Butler means late to your front step and news stand. But don’t blame your carrier.
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Embrace the chaos!