November 19th, 2009 
joel 
"I'm feeling better!"
A couple of recent studies reveal that somebody didn’t tell the consumers that old media like newspaper, radio and TV is dead.
A Nielsen study found that 77% of adults were reached by broadcast radio on a daily basis, which was second only to television, which reached 95% of all adults. In fact, when it comes to audio media consumption,
The 77% who listen to broadcast radio surpass the 37% who listen to CDs and tapes and the 12% who listen to portable audio devices. Broadcast radio also continues to play a major role to all ages, with almost 80 percent of those aged 18 to 34 listening to broadcast radio in an average day.
“There are a lot of critics out there who want to write off broadcast radio, but this analysis of real-time media consumption shows that it continues to play a very strong role,” said Dr. Michael Link, VP of Methodological Research at The Nielsen Company.
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