Deep Background for August 2012
Sometimes we like to complain and moan about the current state of media. That the grass is always greener in another market; the “if they can do it why can’t we?” questions said with passion.
With regard to local HD content I would have to agree. Seeing the utter ubiquity of video in high-definition makes the locals look kind of silly every time those big black skyscraper bars appear on the sides of my flat-screen.
What would be helpful is some indication of movement toward local HD news and production. The next obvious step is to hook up an HD server to record and playback all the syndicated content to the downstream HD switcher so that Dr. Phil and The Insider play in full def. Then we could get the commercial server HD, and then finally the news/production equipment could go 1080i. Let’s keep making and celebrating that progress.
However, after a month of travel and media consumption in other markets, I have to state that given our size and available revenue sources, we have some really strong media products produced here in Erie, PA. Take the difference between our Sunday newspaper and that in Utica, NY. Yes, even though our DMA is a bit larger, the amount of content in the Erie paper vs. the Utica issue had to be over double in Erie. I don’t even want to mention the quality of the TV newscasts.
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Embrace the chaos!