Cumulus sets “I” on Star’s market leading ratings with new 104.3 CHR
“You’re in the middle of 10,000 in a row.” A far cry from the K104-play, huh.
But 10,000 songs non-stop launched the new i104.3 on Wednesday afternoon at 1:00, the translator of WXKC-HD2, which is a new CHR competitor to perennial market leader, Connoisseur Media’s WRTS/Star 104. The 173 watt station originates from the WICU downtown tower and covers the city well.
This signal was originally at 104.9, and years ago was a translator constructed by the late Dr. John Duda of Gannon University, and rebroadcasted the classical format station out of Cleveland to Glenwood Hills. It was then given to Mercyhurst College to aid Erie listeners to hear WMCE when it was lower power. Most recently, Cumulus purchased it, with the conventional wisdom thinking that it would be an FM outlet for ESPN Sports 1260. However, with the launch of Erie’s first HD radio station on WXKC, they put this new “i” format CHR on the HD2 channel and they are now translating that on 104.3.
It was inevitable that Star would get a head-to-head competitor. What will be interesting is if Cumulus staffs the new station with all out-of-market personalities or not. We’ll have to wait to see…by my calculations it will take over 30 days to get through those 10,000 songs in a row.
I have not been able to scan in the WXKC HD digital signal on my Mighty Red HD radio. Finally tuned WXKC-HD 1 & 2 and they sound great. If you have an HD radio and picked up the HD1 and now HD2 signals, I’d love to hear from you.