Fall ARB: Erie radio market tightens
Fall 2011 radio ratings released Tuesday show a diversification of listeners among Erie stations, with all but one of the subscribing Connoisseur Media stations losing shares.
Arbitron, the media measurement company, made only Connoisseur’s 12+ shares public today, as the other local stations do not subscribe to the service.
What we do know is that FM standard bearers WRTS (Star 104), WXBB (Bob FM), and WRKT (Rocket 101) all experienced their lowest shares in four books, with only WJET-AM recovering from a spring ratings dip. The final station in the cluster WFNN did not show once again.
Although it’s difficult to analyze trends when you are looking at less than half of the listening, it is easy to gather that beyond the trend to listen to sources off the dial, there are now more choices on the dial that are competing for time spent listening. Add to it the nearly non-existent promotional and advertising budgets, and your product will lose market share.
As we get more information on the lay of the land in radio, we will share in an appropriate manner.
You can see the rankers at AllAccess.com (registration required).