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Fall ARB: Erie radio market tightens

WJET

WJET-AM up in the Fall 2011 ratings

Fall 2011 radio ratings released Tuesday show a diversification of listeners among Erie stations, with all but one of the subscribing Connoisseur Media stations losing shares.

Arbitron, the media measurement company, made only Connoisseur’s 12+ shares public today, as the other local stations do not subscribe to the service.

What we do know is that FM standard bearers WRTS (Star 104), WXBB (Bob FM), and WRKT (Rocket 101) all experienced their lowest shares in four books, with only WJET-AM recovering from a spring ratings dip. The final station in the cluster WFNN did not show once again.

Although it’s difficult to analyze trends when you are looking at less than half of the listening, it is easy to gather that beyond the trend to listen to sources off the dial, there are now more choices on the dial that are competing for time spent listening. Add to it the nearly non-existent promotional and advertising budgets, and your product will lose market share.

As we get more information on the lay of the land in radio, we will share in an appropriate manner.

You can see the rankers at AllAccess.com (registration required).

6 Responses to Fall ARB: Erie radio market tightens

  1. M.C. Fox says:

    I have an enlightened analysis on why stations are losing shares. They stink. In addition to nearly non-existent promotional and advertising budgets there is apparently no budget for innovative programming. What do we hear but the same boring stuff repeated over and over on any given station. There is only one station with decent, unfortunately leftwing news-WQLN. The jazz is good as is This American Life. The Third Set and Saturday Night Swing Session are my favs. Alice Cooper on 94.3 is not local but pretty decent. The only show with intelligent political discourse is Barry and Jim on 1400. Unfortunately if one is outside of Millcreek when going to work WJET is a challenge to receive. That is about it for commercial, non-religious programming. Pretty sad. If you are in the Edinboro/Cambridge area check out independent WXCS at 92.5 FM.

  2. Former Radio Guy says:

    “The only show with intelligent political discourse is Barry and Jim on 1400.”
    M.C. I for one am very very concerned for you…if this passes for intelligent political discourse…I might recomend **edit**. I’m just a caring kind of guy…

  3. Danny Lucas says:

    Don’t write here much anymore; found active spots galore.
    This is different however.

    I wish to extend an apology to the first commenter, M.C. Fox, who wisely chose to use a Pseudo, when speaking at Press and Tower.

    Sir, your musical tastes in jazz, your political discourse sources are fine for you, and a given right in this land, and at no time did you express so much as a vowel or consonant of “attack” of others in this forum…..a common tactic, stunting growth here.

    [52 Followers has been an annual tradition; Polls attract 6 to 20 Votes on any Poll; though not on death's doorstep, cobwebs appear everywhere here.]

    But an apology is needed for you.
    You are a citizen of Erie, PA.
    You write Letters To The Editor, that are restricted to one per month, and heavily edited to reflect ETN views. Only the “SELECT” get published at that spot.
    You express your own beliefs and take part in civic duty to inform others of what you find, and believe. I applaud that.

    When I read the next comment – a clear and personal attack on you – approved and published in this forum, I knew it was time to speak up on your behalf.

    For someone to say your choice of political discourse and what station you prefer means they must comment and inform you that they “might recommend mental/medical help” is nothing short of repulsive.

    The same comment was once done to me at Erie Blogs, leading to an apology by one of the then, three owners, and thankfully, a parting by the one with acidic verbiage within the next week or so. He NEVER apologized for his words….a character reflection.

    But it took a prompting of revulsion by many bloggers at the comment toward me, to instigate both apology, and departure of the vile language guy. A day later, the apology was given; the post since destroyed in full.
    (I still have a personal copy as reflective of the commenter to me everywhere).

    The comment of medical/mental against your views, embarrassed me as a fellow resident in the same community as you, M.C. Fox. That is NOT Erie.

    Each of us are entitled to our beliefs, and our right to publish them in appropriate forums. You have done precisely that, M.C. Fox, and I apologize your views were met here in the next comment with disdain, disapproval, and an attack on your physical and mental well being.

    Our community is still small enough for folks to know one another, and know them well.
    I hope by reading your blog (I bookmarked it) I will become a better person by being informed of views I have not held in the past.

    I applaud your civic input.
    I find your treatment by a fellow commenter, who may or may not live here, a reflection on THEM, and the type of person they have grown to be.

    Good luck to you, sir!

    PS: When I could hear, jazz was among my favorite venues of music always.
    it is always easy to find a date to take to jazz anything, and Erie even devotes a weekend festival to it annually. Your tastes are fine. Others, …..need re-FINED.

  4. joel says:

    Danny’s right…I should have caught that attack on Mr. Fox that slipped by an previously approved commenter. Now edited.

  5. Martin C. Fox says:

    Danny

    Thank you for the kind words. I did not see the offending comments. When writing in the ETN one must be bold to get any feedback. My goal here was to get people fired up and tell the local media to expand their horizons. Everyone’s tastes are unique. Make a noise for what you want to see and hear. I am somewhat interested in HD radio but if all they are going to do is rebroadcast current programming they can count me out. You are certainly right about heavy (often destructive) editing in the ETN. That is why I started a blog.

  6. Danny Lucas says:

    Hello Mr. Fox,

    Do not worry what you missed. It has happened to me, and I have learned to speak up and extinguish those who hide behind pseudonym and hurl vindictives, or it gets worse.
    They are legion in this town.

    I have come to a different conclusion on ETN and being able to comment a discourse there. We know it is futile. In Web 1.0, communication was one way. The author, whether newspaper or blog or magazine, printed their view and sent it to the world.

    In Web 2.0, a new event occurred. People found TWO way communication with any venue. The result was an active civic discourse in some areas, and a series of hate speech elsewhere under anonymous names. But the chance to have a view you hold, heard by others, grew exponentially.

    ETN forbids discourse. You must be named Drane, or Collum, or Rios, Porecco, and a select few more to always be printed. The delay of 6 weeks behind topic, as opposed to Web 2.0 immediate response on a specific topic/report, distorts the view anyway, as everyone has had so much mind clutter in the meantime, they do not usually recall the original piece. Nor does ETN facilitate readers, by linking late comments to an old article.
    They do not want your view.
    AND, they have the last word always, by taking a 6 to 9 week old letter, and adding “Editors Note” at the base, to reinforce their correct and only allowable stances.

    More than half a decade ago, Peter Panepento was business reporter in Erie. He started Inside Erie to report an early blog here. It was hugely successful, for Panepento drew an eclectic audience, and allowed response immediately.
    He left amicably for greener pastures, as Erie folks often do.

    Pat Howard took over reporting the same area, same name, Inside Erie.
    Pat is an old newsie already.
    Newspaper folks rarely adapt to Internet informing.
    They use “word count” and column inches” where these are irrelevant on an endless Internet format. Indeed, they use Pages…1,2,3,4,5…. totally unnecessary when the page you start on an internet article is endless. Clicks to a new page are redundant.
    Howard is champion at dragging ETN into the past, adamant that the old way is the best way, clinging to a number two pencil in his ear, as an iconic reminder he is always correct, because that is how we always done it, and I SAY so.
    His underlings do not paint a happy camper to me, and buyouts are grabbed ASAP to get away.

    He, and the chief operators live in a disconnected world as they spew their views to an audience, destined to leave.

    Just this week, for the first time ever, Inside Erie, which solicits emails to Pat on topics of HIS choice, found not a single response from anyone.

    They had nothing to print. People’s views are free, and now, they would have to use an intern to print the space with words. Folks have learned to stop the give and take at Inside Erie, but this past week was a first as ALL people declined to participate.
    (It wasn’t exactly Christmas Day interfering with a desire to express anything by anyone, eh?)

    So ETN elected to fil the space where “opinion approved” used to fill it.
    A new event will occur.
    Why explain this to all Erie on the front or local page, what you propose to do as an ETN, when you can just have folks meander into Inside Erie, find there is no one talking, so a major new event is announced in the same empty space?

    The ETN is going to award local businesses. They will highlight THEIR choice of best businesses in the area and the impact said employers have. I kid you not!

    THIS practice of award to great employers is being held by an outfit that prints their paper out of town, ending 40 jobs locally. Maybe they will award themselves first!

    Fortunately, they chose to print this new activity in a place no one will read it, since no one bothers to even comment there anymore. ETN has successfully undermined the Internet and the concept of discourse with the public….Web 2.0.

    From my view, it is important that my comments NOT be printed there, so that the public will not associate my thoughts with what we all know as hoops to jump through and/or become a selected approved commenter there.

    Even their blogs censor as Pravda-like reaction to anything at variance with their espoused views.
    Gut and Check is no longer read by me. Her -edit- policy is simple; what is your name. Right name? Published. Wrong name? Zero words, despite a clear entry into moderation. I have all my comments in archive as some spots are unscrupulous and edit, or delete, or change what I said. Proof of the original is ALWAYS available in a protected area for me.

    The Beard Food Chewer is just as bad. i read zero reviews.
    Why? He wrote on Calao’s, a premier Erie dining experience.
    But $32 for a single entre, grand seafood dish, with his partner having another choice, was out of price range for him.
    This is a quality restaurant for special occasion or a regular night out.
    But Beard was not happy.

    I wrote a comment to him that Colao is totally justified in price, by service, quality, ambience, longevity, and product selection and taste. He was way off in his calculus of determination, and thus, destroys reputations of fine dining.
    You cannot find my comment at Beard Food crap.
    He deleted what was in moderation
    (but NOT the one in my files too…never to be denied as my opinion).
    He also lost a reader, as I can safely assume that the comments he allows, praise him or his writings, and do not reflect the truth of food reviewer.

    He learned his ways from his employer, who regularly print info weekly, to all tourists, WHICH restaurants the Health Department checked. I have been in 48 States and I have never seen a newspaper undermine their local businesses with a Health Department citation. This is idiocy squared. Let the Health Department do their job.
    If they fail, in any respect, report THAT, not who was cited and for what, to diminish the restaurant before the world, especially tourists.

    Reason done? FREE filler from the Health department for a lazy journalism outfit.

    Not even Pittsburgh did this.
    Yet, a purchasing agent decided a better price for onions was wise for HIS career.
    He bought a pile of green onions from an unscrupulous place in Mexico, laced with pesticides. They were cheaper.
    A person went out to eat at Chi-Chi’s for some Mexican food, and died from the green onions. NOTICE no Health Department crapola was involved; a bad purchase was involved. The local restaurant closed at the death. Fear at green onions in any Ch- Chi’s ended the life of the franchise. They no longer exist, Mexicans can Not sell poisonous green onions to them any longer, and the purchasing agent failed to get a promotion or raise, though I am sure his resume reflects his ability to “cut costs” in his prior work/

    ETN is to be avoided as a source of news. I read Letters-to-the Editor, knowing they are distorted, edited, smashed as a bowl of whipped potato…but they DO reflect the community and someone OUTSIDE ETN. Next stop, Obits to se who croaked last night.
    Then, it is off to find what is going on in Erie, PA, the USA and the Globe.
    The Internet has it all, and the Web 2.0 outside Erie encourages you to give input.
    Notice no Health Department weekly alert to restaurants you must not visit or die?
    They would be meaningless; so ETN makes sure we get them.
    Local restaurants pay the price of shoddy journalism practice.

    Navigation is easy. Appearance does not need 10 CyberInk makeovers, asking YOUR input on surveys they toss away anyhow. Bill gates is in Seattle, so I thought i would read what HE reads…the Seattle Times. Check the layout of their online display and marvel at the ease and contrast to ETN second grade drawings.

    I saw Israeli TV recently in Jerusalem and was appalled it is more juvenile than our own.
    But AJE beams global internet reports of very high value, often at variance to USA writers (though many writings in AJE are USA folks or CIA plants), and the AJE folks encourage comments….imagine the suppressed Arabs saying “Okee Dokee” to comments disallowed in Erie, PA…a repressive regime that will see no Arab Spring…just ignoring by viewers.

    Drudge was good originally as an aggregator of venues on a menu of writings, but he attracts malware, spyware, and hackers making the site less than worthy of a visit.

    The Morning Call in LeHigh Valley, home of PA’s 3rd largest town, Allentown, along with bethlehem and Easton…a huge audience is a valid news source on State info as is Pennlive.com.

    Press and Tower wrote on the glory of ETN finally getting Twitter.
    I personally advocated Twitter here years ago, and should comment on ETN at Twitter on that recent blurb, but like Web 2.0 being regressed into Web 1.0 at GoErie, Twitter has been utterly foisted on Erie in the only way they know how; poorly, ineffective, and borderline idiocy as they insist on redefining what Twitter is.

    Erie on Twitter howls in laughter as ETN Twitter folks tells us a RT (retweet) does not constitute endorsement. Um, that is precisely what a RT does. If you do not choose to endorse, don’t RT. Welcome to the world’s view of Twitter, ETN views notwithstanding.
    Few places can get it wrong so often…this comes from one who praise the outfit when they do well.
    The scales of justice weighing praise on one plate, and idiocy on the other side seem tipped to one end often. It is because ETN is tipped to one side often.

    Comments generate comments and build on an article, indeed often express views from a prism of folks not used in the article at all. Everyone learns from everyone.
    Win-win.

    And speaking of old newsie in Peter Principle capacity, Howard trumps the new Twitter legalism and dictation to the world what twitter is (in ETN speak).
    Those who are new and fear for their jobs at ETN complied on twitter and added the blurb, “RT does not equate to endorsement” a contradiction in terms.
    Those at ETN who are secure in job, eliminate that crap entirely. Read their headers.

    Most memorable and most meaningless came from Mr Number 2 pencil saying “Retweets do not constitute endorsements (UNLESS I SAY THEY DO)”
    -emphasis mine,….Hubris anybody?

    The little man who dislikes his audience…Catholics, and the residents of “La La land, Millcreek”….a huge percent of would be readers, not only has no ear for his job, but defies anyone to tell him anything. (well, maybe their 100 pound dog jumping on Trish)

    This week, on Inside Erie, the audience took him at his word and shut up to him in full.
    He should have put that in “Breaking News”, eh?

    Best regards, Mr. Fox,
    Danny

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