February 22nd, 2010 
joel In our Super Bowl ad poll, P&T readers matched the sentiments of the nation in general in their love for the Betty White/Abe Vigota ad. Quick…what was the product the spot advertised?
I’m shining the light on the newspaper biz a bit this week starting with a poll about your consumption of the primary news operation in Erie: the Erie Times-News. How often do you read it, and do you spend any money to get it?
How often do you buy or read Erie Times-News content?
- I am a proud seven-day home subscriber (41%, 26 Votes)
- I rarely read ETN content anywhere (19%, 12 Votes)
- I only read the GoErie.com online content at least weekly (16%, 10 Votes)
- I am a Sunday edition home subscriber (11%, 7 Votes)
- I buy the Sunday-edition at a newsstand (10%, 6 Votes)
- I purchase the paper at a newsstand at least three times weekly (3%, 2 Votes)
Total Voters: 63
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The seven day subscriber choice would be better served without the proud in front of it. I subscribe because of the comics, crosswords, and my wife. Most news I get from the internet, then read the paper for more detail.
I am a 7 day subscriber , but I see no reason to be “proud” about it.
I think poor choice of words by the editor.
Come on people, be proud that you are willing to monetarily contribute to the maintaining and advancing of professional reporting in your hometown.
Lot’s of people will read and won’t even click on a Google ad link.
I have several parakeets and the Times News helps keep their cages nice and neat…that’s why I subscribe.
Joel, i was just wondering. since its seems there isn’t a market for urban music in Erie, PA is there time and space for a poll for such.
After living in other cities, I find it amusing how residents love to hate their newspapers.
Talk to someone who lives in a city that has lost their newspaper. I appreciate that you think a poll will give you a handle on the strength of the product, but this is a very unscientific poll. Erie’s newspaper is actually a very strong newspaper and has handled change very well. They have done the necessary things to stay fit and competitive. The greatest poll is your wallet. It’s like turninf of the TV. If you don’t like it… don’t buy it. But don’t think that this small, biased poll will change much at 12th and Sassafrass. Oh yea, one more thing, I think the new soy based inks are much healthier for the parakeets.
Do you think there is a market for urban music in Erie, PA (90.1fm The Movement)YesNoView ResultsCreate a Blog Poll
Is there a market for Urban radio? Of course there is. The questions we need to first answer are is it an attractive market for advertisers? Is it a music format/audience that the (mostly conservative) advertisers and ad agencies in our area will spend money on? Are there any stereotypes about the “typical Urban Music listener” that will need to be overcome? You can have great ratings, but w/out the ad revenue, the format won’t last. Case in point, WRIE. Under the Music of Your Life format, they were (if I’m not mistaken) the highest rated AM station in Erie. However, since they switched to ESPN, while their ratings may be lower than they were under MOYL, I’m hearing a LOT more local and agency advertising than I did before. THAT will be the real measure of the success an Urban station. Anyone willing to take that financial risk?
Most young folks don’t listen to the radio anymore.
John, that’s a fallacy:
From Arbitron’s Radio Today 2009:
86.7 of male teens hear radio weekly
91.8 of female teens hear radio weekly
87.6 of 18-24 year old males
91.4 of 18-24 year old females as well
I just think its 15% of 25-year-old media buyers who listen to radio weekly!
My daughter listens to radio as well as her MP3 player. She was a Star listener but is now more into country with The Wolf & Country 98. She has to listen online though because she lives close to TV Hill on Peach.
Tom…how does living there affect her reception?
Re; the other max’s post. Sounds like WRIE had more of a problem with their sales staff than they did with the format. I think with the proper sales tools and support…plus a sales staff that BELIEVES in the format…MOYL could have billed better and perhaps had remained on the air, Same thing with an urban format. I think it could appeal to a good cross section of the 18-34 crowd (and take a nice chunk out of Star 104′s audience in the process). You’d need a good sales staff to overcome any objections and stereotypes. It could work.
If Pittsburgh couldn’t support an Urban Radio format on WAMO then no way in hell can Erie, PA support it!
Personally, I would like to know if any songs are going out over the air with obscene or foul lyrics? The FCC needs to make an example of these individuals and quickly. Call out SWAT! Stat!
Jim: There is a lot of FM interference from WERG, WQLN FM, Z-102.3 & Bob FM. They cancel out the two country stations and most other FMs’ with The Wolf’s tower on I-79 & I-90 and WXTA’s near Edinboro. I suggested a better radio for reception since she was using a clock radio. I still had problems pulling in some other stations with a tuner in the Learning center when I tried a few times while working at WQLN.
what ever happened to bill shannon,was doin a great job in northeast,as is capt dan.
Wow Sylvester..you sound like an angry individual with some minor issues possibly? And sad story, what rock are you living under?
Sylvester ..settle down..sounds like someone isn’t getting their fair share of polka on Sundays?
Apparently you’re both from the old school with an old mind..which (sad but true) has been Erie’s problem for decades.
Let’s be brutally honest. Erie radio SUCKS! Plain and simple. There are so many format holes; it’s somewhat insane that there are multiple stations playing the same music.
Star is NOT a Top-40..it’s a HOT AC that leans Mainstream
2 country’s
2 rock’s
2 AC’s Bob and Classy..both lean HOT AC
1 Christian
Multiple rimshot country’s and christian’s
Leaves a lot to be desired
WAMO in Pittsburgh was a heritage station for over 55 years. If you were an intelligent and well informed individual you would know that there was a lot going against it, as there is going against most stations and groups these days.
Just to throw out some other examples..WBLK in Buffalo. Love those calls btw. Always a top performing station in Market..what..40-something? Smaller than Pgh.
Z-1079 in Cleveland..doing a pretty good job..and their (Radio One’s) Urban AC WZAK..always does well
Youngstown Ohio Jamz 102..hmm….been around for a while now.
It’s no wonder “Erieites” are a little spacey with all the Stars and Rockets, (and former planets) Wolf’s Bob’s and Frog’s….It’s comical to say the least.
There’s a market in Erie for plenty of other formats..Urban, FM Talk, (a true) CHR or Rhythmic, and going back to Planet’s..new or active rock.
There’s also advertisers who would buy these stations!
It’s sad though that the politics of Erie radio (specifically in ownership), usually end up affecting the listener most.
All I read in these above posts, are a LOT of “out of touch” people.