August 11th, 2009 
joel Connoisseur Media continued its position at the top of the Erie radio ratings, with their flagship CHR WRTS (Star 104) increasing the total audience lead that they hold over Citadel Broadcasting‘s AC WXKC (Classy 100) by a half-share in the Spring 2009 ratings just released by Arbitron.
In fact, none of the stations in the Citadel stable increased their share of the Erie audience this Spring compared to last Fall. On the other hand, only WRKT (Rocket 101) joined Star in an increase in share for Connie Media. In fact the rankers for this Spring book were quite stationary, with a few exceptions.
News/Talker WJET fell one rank and lost over a third of it’s share of audience in the first book since the dropping of Rush Limbaugh from its lineup. Nostalgia CFZM, which had a big fall book here in Erie fell two positions in the Spring.
The most improved station in the Erie market this book: Christian AC WCTL, with an over 20% increase in share audience and a two position jump in the rankers 12+.
It was a bad book for sports radio as WRIE share was cut in half. Meanwhile, WFNN 1330 was again a “no show,” falling under the line this book.
All the 12+ ratings are available on AllAccess.com (registration required).
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There is a saying that goes “If you take what they give you, then you deserve what you get.”
For as long as we, as radio listeners, accept what we hear from Star and Classy and Rocket, then they will continue to be the leaders. Personally, I think that Connoisseur and Citadel could give us a better product, capable of receiving much better ratings. I have heard enough iPod wannabes-BUT-CAN-NEVER-BEs. Now, I want to hear radio.
We, as the radio audience and consumers advertisers, need to focus on what makes radio unique and support that focus. Radio should NOT be a “poorly-produced” imitation of an iPod, but a wonderful technically-enhanced version of what it used to be.
Personally, I’d LOVE… I would LOVE to see more humans behind the windows downtown. Bring back that HUMAN connection to radio. People care about and take pride in the product they produce. Computers don’t. I’d like to see the computers ASSIST human talent rather than REPLACE the talent that is so very essential to radio’s survival.
Elvis has left the soapbox.
David – you are exactly right. Local ownership has been taken over by people who are not broadcasters in the old school sense of the word. It has been taken over by people who are businesspeople first and foremost. Old school broadcasters had a connection to the communities that they served (that’s right, SERVED) that was deeper than just a profit-and-loss statement. Sure, they wanted to make a profit – nothing wrong with that – but they also realized that they were first and foremost licensed to serve the Public Interest, Convenience, and Neccessity (thank you, AJ Miceli!). That was their first obligation – that’s what their licensure stated that they were to do. Any profit that they accrued doing that was perfectly acceptable. Today’s broadcasters don’t seem to remember this fact. Their only concern is profit – it’s only a business. If they have to provide less service to their listeners/viewers in order to get an extra couple of bucks at year’s end, then so be it.
David, I appreciate and commend your tireless campaign for more “local” in local radio (and tv, too, I hope!), but, you need to realize that until the citizens who are “served” by today’s corporate or purely business media ownership stand up, email, call, and write the FCC, then this will never change. The media owners have a stronger lobby in Washington than we, the People do. Sad, but true…
Mr. Bohen, thank for your encouragement. It is with the confidence found in your words that I am able to keep going in the direction that I wish to pursue.
I do realize the giant before me in the form of Corporate Ownership, but don’t forget… I am a Davey and I believe that it can be one person who can effect change.
I want to be that one person, and I also want to own JET Radio one day.
I want to own Jet so that I may bring music back to the station I loved for so many years. I also want to employ people to be on the other side of that center window.
It’s true that I don’t know the first thing about owning a radio station and what’s involved in it’s day-to-day operation, but I figure that my own desire and passion combined with the help and guidance of other people, I accomplish anything.
This Erie-based media forum is a wonderful classroom!