Editor’s Note: Chet LaPrice is one of those guys who eats, sleeps, and breathes radio. Chet is the Operations Manager of 90.5 WERG radio at Gannon University, one of the few non-NPR college stations that has a solid measured listening audience, where he and his students have put together a very tasty alternative rock station. Chet is a broadcast veteran, having worked at several local stations over the past twenty years, including WLKK, K-104, Planet Radio 93-9, and for ten years at Country 98 WXTA: where he was Music Director and hosted the midday show. Today he asks a question about the value radio broadcasters place on their on-air talent.

I am looking for feedback from radio talent as to how they feel they are treated by their employers and companies. There are so many external forces that we have no control over (economy, new media competition, etc.), but is there more we could be doing from WITHIN the industry to better train, hone, and nurture the talented people who make our product compelling and interesting to listen to? The following link takes you to a quick 10-question survey that tries to gauge how well our industry is treating those who actually create and manage the content we provide. If you currently work in radio or have ever done so full time, I would appreciate some honest feedback.

Please know in advance that your answers are tabulated anonymously and I don’t even ask which broadcast company you work for. This is strictly for academic purposes.

SURVEY LINK: ARE YOU VALUED AS A TALENTED BROADCASTER?