Archive for March, 2009

Deep Background for Mar. 15-21, 2009

Half way through the strange March TV sweeps and I’m getting the sense that the stations are laying low for this one. Meanwhile, the Spring radio book begins in a week or so, and in the new media, we have a metric every day. Weigh in on Erie media, marketing, or more on this open forum.

Private notes can be sent through e-mail at joel@nataliemedia.com or tweet @pressandtower.

Embrace the chaos!

ETN’s Cheeseman speaks: We’re alive

In the past year, the Times Publishing Company, along with most other U.S. newspaper publishers, has had to ensure a severe advertising slow down, the near-evaporation of their classified advertising cash cow to the online space, leading up to employee buyouts at the end of 2008. Nearly every day, the public has heard the drumbeat of negative news about the newspaper business: Tribune Co. goes bankrupt, the Rocky Mountain News folds, the Detroit newspapers go to limited home delivery.

However, throughout this era, the publisher of our local papers, Rosanne Cheeseman, has been conspicuously quiet. Until now.
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NYT: Times-News small circulation decline

The New York Times today had another article on the worrisome state of metropolitan newspapers, with the gist of the article stating that it is just a matter of time that an American city will have to exist without a newspaper.

Accompanying the article is a map that indicates that that American city will not be Erie. In fact, this graphic is showing that the Erie Times-News has lost circulation between 2005 and 2008, but only at a single-digit rate. That is compared to, for example, the Boston Globe, which has lost over 20% of its circulation. Nearly every daily newspaper over 50,000 copies a day has lost sales the past three years, but there are exceptions. The closest to us would be the Cincinnati Enquirer.

It’s a tough road for friends in print.

Poll: is the media hyping the economic downturn?

Our Press and Tower poll respondents are bucking the national trend when it comes to television viewing volume. Only 14 % who answered the poll said that they were watching more TV than a year or two ago, with the other respondents splitting down the middle between the same amount of viewing, or even less TV.

Probably you’re in the same boat as me, I’ve been watching more CNBC and other financial news lately as I try to learn about our current world economic situation. In the past week however, I’m starting to hear a growing trend of interviewees blaming “the messenger.” The CFO of General Electric was on Squawk Box saying that we are in a “severe negative news cycle.” Even the Oracle of Omaha, Warren Buffett commented during Monday morning’s exclusive three-hour block that we are in a “negative feedback” spiral.

Given there is plenty of real bad news to report. But, since regaining confidence in our country and economy is the first step to recovery, do you think that the 24-hour news media is making things worse?

Is the media too negative in covering the economic downturn?

  • Yes - the more sensational they get, the more papers and higher ratings they receive (86%, 19 Votes)
  • No - they are just telling it like it is (14%, 3 Votes)

Total Voters: 22

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Deep Background for Mar. 8-15, 2009

Let me say first that I wish to apologize for the lack of posts over the last several days. Life is getting in the way of blogging.

But you can help me keep up the debate in two ways:

  1. Consider writing a guest post: I would enjoy some different takes on media, no matter how controversial. I wish to especially encourage any Comm students at Gannon, Mercyhurst, Edinboro, or Behrend to share their 500-750 words with us on their ideas for media in Erie and the nation. What kinds of jobs will you be looking at upon graduation? If you were operating a media enterprise in this enviroment, what would you do different? What say you?
  2. Keep commenting! Here in our open forum and on the posts that pique your interest.

As always, my e-mail is available for private messages at joel@nataliemedia.com or send a tweet to @pressandtower.

Embrace the chaos!

DTV: the antenna’s the thing

We now have two weeks under our belts since the original digital television deadline, and the switch by WSEE from analog to full-power DTV. So how is it going?

According to Scott Bremner, it sounds like the phones are ringing pretty regularly:

Given that over-the-air viewers are a relatively small part of total viewership, I would have to say that we have been getting a good amount of calls about not getting the new signal OTA (over-the-air). Far and away the vast majority of calls come down to having the right antenna and pointing it in the right direction. Many people simply hook up the equipment, turn everything on and then call us when they don’t receive our picture. Many seem unwilling to put in the time and effort to buy additional wire, move the antenna around the house and be sure to be pointed toward upper Peach Street where all of the towers can be hit. Our engineers tell them a rooftop antenna is the best set up but of course many are unable to do that. We have gotten some positive feedback that after tweaking the antenna for a while some viewers are now getting all of the full power stations from the various towers. But there is a fair amount of frustration, especially among older viewers.

It seems that many of the forecasts that stemmed from the Wilmington NC market early transition are coming true here. A decent antenna tuned correctly is the key to digital reception.

As much as the date change to June 12th was frustrating to most, it appears that this kind of “rolling switchover” of some stations switching before others is allowing those who just refused to deal with getting a box or antenna are now prompted to do what’s necessary to continue to watch TV in Erie.

Poll: how much TV do you watch?

We struck a bit of a nerve last week when we asked if those who currently produce media in Erie should do more to encourage folks in our minority communities to be more involved in media. It split 2 to 1, with double the respondents thinking that there was plenty of opportunity for minorities to participate in local media vs. those who wish more action was taken to encourage the embracing of media outlets by our minority neighbors.

Last week The Nielsen Co. released its “Three Screens” report (TV, computer & cell phone) for Q4 2008. It revealed that average Americans are spending 151 hours, or six and one-third days watching television each month. That is a record amount, and up 3.6% from last year. This is in spite of the doom and gloom of the pending demise of TV stations and networks that has been preached of late, with more eyes moving to the other screens.

How about you?

How much TV are you watching compared to a year or two ago?

  • About the same (46%, 17 Votes)
  • Less TV (41%, 15 Votes)
  • More TV (13%, 5 Votes)

Total Voters: 37

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