February 9th, 2009 
joel On our question about anonymous commenters to blogs and message boards, just over half of our P&T respondents said that it was ok to allow people to use pseudonyms or don’t include their name when they post. 26% disagreed and thought the accountability of a name listed was important.
This week I want to ask about the relevance of what is, in some industries, a huge expense for advertisers. It’s the phone book, and in the Erie metro, we have two of them. Depending on the category (plumbers/lawyers), you can have some advertisers spending $5000 or more per month to get the size and placement of their phone book ads.
I understand that there is no “bad” advertising, but you have to admit that the phone book is a pretty analog way to get your name out. Now with all due respect to my friends who sell for the telephone directories, my question is, is it worth it?
On a scale from 1 to 5, what kind of impact does phone book advertising make on your buying decisions?
- 1 – I never look at the phone book (41%, 19 Votes)
- 2 – An ad in the phone book makes little impact on who I call for products or services (28%, 13 Votes)
- 3 – I’ll look in the phone book to find someone to call about half the time (20%, 9 Votes)
- 4 – I use the phone book often when I’m trying to buy a product or service (11%, 5 Votes)
- 5 – Not only do I use the phone book almost exclusively to find out about a potential vendor, but the size and placement of the ad affects who I call (0%, 0 Votes)
Total Voters: 46
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so a survey conducted of heavy Internet users about their print media usage isn’t bias??? Guess that’s why the printed books only got 14 billion look-ups last year from 85% of the population.