Comments on: Can Erie media survive the global economic crash? http://www.pressandtower.com/2008/11/can-erie-media-survive-the-global-economic-crash/ Erie media blog - Connecting creators and consumers Mon, 06 Feb 2012 13:46:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Lance http://www.pressandtower.com/2008/11/can-erie-media-survive-the-global-economic-crash/comment-page-1/#comment-678 Lance Wed, 26 Nov 2008 03:59:07 +0000 http://www.pressandtower.com/?p=639#comment-678 I believe Lilly is planning on moving WSEE-35 to the TV-12 building on Upper State. All employees are aware of this move are are deeply concerned about potential job cuts in 2009. I believe Lilly is planning on moving WSEE-35 to the TV-12 building on Upper State. All employees are aware of this move are are deeply concerned about potential job cuts in 2009.

]]> By: Tim http://www.pressandtower.com/2008/11/can-erie-media-survive-the-global-economic-crash/comment-page-1/#comment-676 Tim Tue, 25 Nov 2008 23:23:59 +0000 http://www.pressandtower.com/?p=639#comment-676 Radio seems to have born the brunt of the cutbacks so far. Wonder how long until the local TV stations start making cutbacks??? Radio seems to have born the brunt of the cutbacks so far. Wonder how long until the local TV stations start making cutbacks???

]]> By: CRANK http://www.pressandtower.com/2008/11/can-erie-media-survive-the-global-economic-crash/comment-page-1/#comment-673 CRANK Tue, 25 Nov 2008 14:15:56 +0000 http://www.pressandtower.com/?p=639#comment-673 Retail advertising is one thing, and there is no question there will be less next year, as the economy continues to contract. However, revenue is only one issue. Providing a program content that appeals to mass audience is just as important in this down market. You can't expect advertisers to spend their limited budgets on outlets that are not appealing to target audiences. I don't believe the content appeal to the media market has been as significant a factor as it should have been. Perhaps the economic pressures will change that. That Erie has no easy listening, or music of your life channel, with our age demographics is an example of where change could take place. Retail advertising is one thing, and there is no question there will be less next year, as the economy continues to contract.

However, revenue is only one issue. Providing a program content that appeals to mass audience is just as important in this down market. You can’t expect advertisers to spend their limited budgets on outlets that are not appealing to target audiences.

I don’t believe the content appeal to the media market has been as significant a factor as it should have been. Perhaps the economic pressures will change that.

That Erie has no easy listening, or music of your life channel, with our age demographics is an example of where change could take place.

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