Archive for November, 2008

Deep Background for Nov. 30-Dec. 6, 2008

Trying to burn off those added Thanksgiving pounds? Well, get worked up about your favorite Erie media dilemna (and there’s quite a few out there) and participate in Deep Background. Consider this open comment forum as a rhetorical StairMaster, as we together try to climb the mountains of issues facing our media outlets.

As always, slip me an e-mail if you’d rather (with no fear of mixing my metaphors) fly under the radar at joel@nataliemedia.com.

Embrace the chaos.

The Feed for Thanksgiving Weekend, 2008

Editor’s note: Sound off, give a shout out on “Deep Background,” our totally-random open discussion of all things Erie media.

  • Country 98 takes hit for Citadel’s bigger market stations: In Dave Richard’s interview with Citadel/Erie GM Jim Riley published Friday on GoErie.com, Riley was quoted that although revenues are up in Erie over last year at the four-station cluster, they continue to have to cut staff. “We’re part of the company and had to participate in getting costs under control,” Riley said. Therein lays the inherent downside of corporate ownership: even though your division or market is making its nut, you have to suffer for the underperformance of other markets. In Citadel’s case, their larger markets are greatly behind targets, so they proportionately suck more money out of their thriving smaller markets. For Country 98 it means going with a syndicated morning show, Big D and Bubba, and Elly McVay wears the cowboy hat in middays and the biker do-rag for drive time on Z-102. Be watching for some background on Big D & Bubba next week on P&T.
  • (more…)

It’s the time to be thankful for Erie’s media

Bells are rung. Soup cans are collected. Fundraisers are advertised. Food baskets are delivered. Special newspapers sold.

This is the time of year that when we count our blessings here in Erie, we should include the generosity of our media organizations. Over the past few weeks, and in the next weeks to come, Erie’s media comes to help the needy and hurting in our community. The list is impressive (and this is not an exhaustive one):

  • WICU food collection for Second Harvest
  • Lamar Advertising providing free space to raising funds for Grace Church’s ServErie Thanksgiving food baskets
  • Country 98’s radiothon for the Erie City Mission
  • WJET radio collecting coats for the needy with Coats of Light
  • Times Old Newsies raising money for the Erie Times Needy Fund through their special newspaper on Dec. 5th.
  • Personalities from throughout the media ringing the bell and manning the kettles for the Salvation Army.

There are many more small and large activities that go on this time of year where our media lends its support to helping the less fortunate in our community. Because of what they do, we give thanks!

Can Erie media survive the global economic crash?

It’s hard to overstate the shot across the bow that the Erie media ship took last week. With the elimination of three positions at Citadel Broadcasting, and the proposed buyout of at least 25 jobs at the Erie Times News, media employment in the Erie DMA is again experiencing significant shrinkage.

The staffing issue is just a symptom of a greater illness plaguing Erie’s (and the nation’s) media outlets. Retail advertising cash is the mother’s milk of media, and retail everywhere is experiencing a major contraction due to the lack of consumer confidence and tight credit. The latter strongly comes into play in the purchase of big ticket items like automobiles, and appliances.

Of course Erie has never been a fast growing retail market, with growth in metro buying power in the low single digits. However, the size of the market, the distance from larger markets, and the economies of consolidation have ensured that there was generally enough advertising cash to go around for everyone.
(more…)

Poll: how effective is online advertising?

In our reader poll last week, we asked folks to forecast how easily the transition to digital television would go. Two-thirds of our respondents think that it will be a rough road, with half of those betting on a few days of sorting issues out, and the other half guessing that it will be weeks before viewers have a handle on the DTV situation.

This week’s poll springs from the news of several print publications dropping their “ink-on-paper” editions in lieu of a total online presence. However, how effectively will they be able to monetize their content…you know that whole Jeff Zucker “exchange analog dollars for digital pennies” thing I like to quote.

How effective has online advertising been on you?

  • I seldom notice online ads. (48%, 11 Votes)
  • I have clicked on a few online display ads or sponsored links, but I have never bought anything from an online ad. (30%, 7 Votes)
  • I have purchased products after clicking on online display ads or sponsored links. (17%, 4 Votes)
  • I often read online display ads, but have never clicked on any. (5%, 1 Votes)

Total Voters: 23

Loading ... Loading ...

Deep Background for Nov. 23-29, 2008

It’s the turkey week edition of Deep Background, our wide-ranging, sometimes snarky, often entertaining discussion of the Erie and national media landscape. Feel free to sing praises, complain, or float a trial balloon, all in a spirit of civility and good cheer. It is the holidays, don’t you know!

If you have something that is really off-the-record and would rather float my way, my email is joel@nataliemedia.com.

Embrace the chaos!

Christmas Wish List: HDTV choices

We don’t have to just dream about a White Christmas around here, but we are dreaming about purchasing the best HDTV for our living rooms.

A new flat-screen was the most desired gadget purchase for P&T readers when we asked that question a few weeks ago, and I’ve got a few to take a look at.

First, let’s shoot for the moon with what CNET’s editors consider is the best plasma TV out there bar none: the Pioneer PRO111 / PRO-111FD / PRO-111FD Elite KURO 50 HD 1080P Plasma TV.

This 50-inch monster simply has the deepest black levels that CNET has ever seen, vivid and correct color, and plenty of connections for all of your HD sources (don’t bother plugging in a VCR to this bad boy). The picture quality is unmatched in large-screen HDTV’s.

Ok, how much you ask…are you sitting down? $4,499 through Amazon for the PRO-111FD Elite KURO 50 HD 1080P Plasma TV.
(more…)