So next week at this time we “should” know who the president-elect is and we will be able to watch Dancing With The Stars or a football game without seeing the guy with the protruding ears, or the protruding cheek.
But there’s still a good full week of political commercials to go, so I thought I’d exasperate the issue by showing famous political ads from days gone by.
This famous full sing jingle ad for John Kennedy in 1960 has that look and sound from the era, with the jingle reminiscent of the music from a Dr. Seuss cartoon!
This is the famous 1964 Johnson “Daisy” ad that every good Comm Arts student watched freshman year. It was to invoke fear of Sen. Goldwater and the bomb.
Zooming ahead to 1984, the “Morning Again” ad for Pres. Reagan.
This ad aired on behalf of George H.W. Bush about released killer Willie Horton really put the hurt on Gov. Dukakis.
This is the ad that turned “swift boat” into a verb. Official protests by the Kerry campaign went nowhere in the federal election system.
What do you think…are the ads of today better or worse than those of yesteryear?

October 29th, 2008
joel
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Wow – this is really interesting. Thanks for posting these. It was actually refreshing after seeing so many of the same!
Thanks for those four, Joel. They really are worth studying.
Here’s a link to valuable site that archives over 300 presidential TV commercials dating back to 1952. The site is maintained by the Museum of the Moving Image.
http://www.livingroomcandidate.org/
You could easily spend all day on this site!
Joel:
Those four seem tame compared to what is on the air today for not only the presidential race but the race for 21st congressional seat.