We are at it again, putting on our programming hat and evaluating Erie’s morning personalities. Here’s what we are looking for when doing an air check evaluation: relevance, concise thoughts, quick pace, tight board operation, and empathy and connection with the target listeners. Hear how well the personalities do with those key outcomes as you listen to the scope.
The Breakfast Club on Classy 100 has a rich 20-year history. Chuck Priestap and Brenda Savelli are only the third fourth unique team on the morning show since Dana Bolles signed on the format in the mid-1980’s.
We will be listening to Monday morning’s 7:00 hour. Once again, take a listen and weigh-in, and then I’ll give my evaluation in the comments Friday. Remember, stay constructive and civil; your favorite may be next!
Morning Show Scope: WXKC (Classy 100)
Date: Monday, Oct. 13, 2008
Time: 7:00 – 8:00 AM
Personalities: Chuck Priestap and Brenda Savelli
- 7:00 AM: Legal ID jingle and Local News & Sports (Rachel Vendetti/WSEE-TV)
- 7:03 AM: Spotset:
- Erie Philharmonic
- 7:04 AM: Traffic Report
- 7:05 AM: Erie Weather (Ray Petlin/WSEE-TV)
- 7:05 AM: Live promo upcoming features
- 7:06 AM: (song) Caribbean Queen/Billy Ocean
- 7:09 AM: ZooBoo promo & giveaway
- 7:11 AM: Spotset:
- Miles Heating & Cooling (Trane Co-op)
- Northwest Savings Bank
- NWPA Ford Dealers
- Obama for America
- Intelligence for Life Minute/Pharmacy
- Breast Cancer PSA/Classy 100 Cares
- 7:16 AM: (song) Blinded by the Light/Manfred Mann
- 7:20 AM: Promo Over the Tavern show & giveaway
- 7:21 AM: Spotset:
- Amish Buggy
- Presque Isle Downs
- Highmark Foundation (HM Healthy High 5)
- GM/OnStar
- Giant Eagle Pharmacy
- 7:24 AM: Giveaway winner/Weather/promo remote
- 7:25 AM: (song) One Step at a Time/Jordin Sparks
- 7:28 AM: Local News & Sports (Rachel Vendetti/WSEE-TV)
- 7:32 AM: Spotset:
- Ridge & McLaughlin Law Firm
- 7:33 AM Traffic Report/Sponsor mention
- 7:33 AM: Erie Weather (Ray Petlin/WSEE-TV)
- 7:34 AM: Promo songs, giveaway & feature
- 7:34 AM: (song) Rock the Boat/Hues Corporation
- 7:37 AM: Breakfast Club Side Dish: dragon tattoo
- 7:38 AM: Stopset:
- PNC Bank
- LCBA (piggy-back 30s)
- Perkins Restaurant (live read )
- 7:41 AM: (song) Come To My Window/Melissa Etheridge
- 7:45 AM: Time & Temp
- 7:45 AM: (song) What About Now/Daughtry (current)
- 7:48 AM: Music news about Sanjaia, Philharmonic giveaway
- 7:50 AM: Stopset:
- Champion Ford
- Andrea’s Kitchens
- NBC
- LivePerson.com
- McCain/Palin 2008
- NY Concord Grape Board (WX Sponsor)
- 7:53 AM: Weather/giveaway results
- 7:54 AM: (song) Run To You/Bryan Adams
- 7:57 AM: Front Announce song
- 7:57 AM: (song) Slide/Goo Goo Dolls

Download the WXKC scoped show - Oct. 13, 2008, 7-8 AM (The Breakfast Club) or listen below.



